Bruce Fox Blog


Posted by Kristina Hublar on Jan 23, 2018 8:54:00 AM

Estimated Read Time: 5 minutes



Do you know DYR? Bruce Fox is well known for its custom awards, recognition, and other custom items, but have you heard about our DYR product line?

When you stop by our website, you will see right on the homepage that there are two sections: Custom Work and Logo & Go. The custom work is, obviously, the highly custom and unique pieces that we create from scratch.

Then, the Logo and Go option takes you to our Design Your Recognition (DYR) site. Here you will find a product line that has more “stock” options that tend to be more budget and timeline conscious.

So, how do you know if your project is more DYR or custom? Take our little “quiz” we created below.

Keep track of your score on a sheet of paper and add up the numbers to see which one you are more likely to fall under.

 DYR stock custom

Quiz: Is your project more DYR or Custom?

1. Do you need something in a month or less?
  1. Yes (1 point)
  2. No (2 points)
2. Would you like to start from scratch with a blank piece of paper or from a standard piece that is already in stock?
  1. Start from scratch (2 points)
  2. Start with what’s in stock (1 point)
3. Is price the defining factor for this project?
  1. Yes ( 1 point)
  2. No (3 points)
  3. Kind of (2 points)
4. Does the piece need to be completely custom? This could mean from the shape and colors to the materials, font, and size.
  1. Yes ( 2 points)
  2. No ( 1 point)
5. Would you be happy with just choosing the logo, color scheme, and text if it means a lower price and turnaround time?
  1. Yes (1 point)
  2. No (2 points)
6. Does your customer see the value of your project?
  1. Yes (1 point)
  2. No (0 points)
7. Do you think there is a difference in designing a hat and an award?
  1. Yes (2 points)
  2. No (1 point)
8. Are you interested in selling a more expensive and higher-touch product?
  1. Yes (2 points)
  2. No (1 point)

Please take the time to add up your score.


7 – 11: DYR might be the best route for you. This means that although custom is important, the price and turnaround time are vital for this project.

12-16: A completely custom piece might be the best solution. Having that unique, one-of-a-kind and branded piece is exactly what your client needs.

If you are still unsure, reach out about your project and we can guide you on which department would best fit your project needs. Learn more about custom work here or check out our portfolio.

So, now that you know that DYR might be the category you are falling into, what is DYR and what can it do for you?

 Custom pieces DYR


What makes DYR different? 

  1. Price – Since DYR is less complex and intricate because it’s a stock piece with some customization, the overall price is lower than our completely custom options.
  2. Turnaround time – Since there aren’t any prototyping and major design requirements, we can quickly design, send for approval, and produce the product. We typically have a fast turnaround of virtuals in only 1-2 days and shipping out to you in only 7-10 days.
  3. Lower Minimums – Since these are stock, the logical amount to offset the tooling requirements are not quite as high; thus, our typical DYR minimum is only 3.
  4. Stock – Having product options in stock for us to easily put together for your custom project allows for fast turnaround times, as well as lower prices. This also means a consistent product for future repeat orders.
  5. Customization – Recipient name, logo, company, title, award name, date, and other factors are common on an award. We can work with you on what you want and how to best fit the design you’ve chosen. And don’t worry; you can have personalization for each award, too.

As you can see, we offer two product lines to best fit your needs, whether it’s completely custom or stock custom. DYR is perfect for those low minimums, quick turnarounds, and small budgets.

Want to learn more about our DYR line? Each month we’re going to highlight a DYR product, so stay tuned! But if you want to learn more about DYR now, check out our website or our catalog.

 Is Your Project More DYR or Custom Infographic Quiz


KM profile image.jpgKristina Hublar is the Marketing Specialist at Bruce Fox, Inc., which means she is the person behind the keyboard for the social media, emails, website, and other marketing efforts. She’s new to Bruce Fox, but is an Indiana native. In her spare time, you’ll find her plotting her next road trip, bobbing along to music while crafting, spending time with loved ones, or with her nose in a book.



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