Bruce Fox Blog

Precious Metal Plaques

Posted by Kristina Hublar on Mar 12, 2019 2:10:00 PM

Estimated Read Time: 5 Minutes


Marble, gold, and silver are common for awards and plaques, but few people realize that they can (are typically are) too expensive for the budget. That’s especially so when the client wants something “more along their branding and company’s personality." That sounds more like a custom piece.

However, if custom is not possible, distributors have to find alternatives to the heavy marble awards to stand on desks or the shiny silver plaque that hangs up on the wall. However, there are ways to get that look without having to deal with the hefty weight, as well as avoid having to spend large amounts of money.

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Tags: Sales tools for distributors, Challenges faced by distributors, Benefits for the end clients

How to Make the Transition from Order-Taker to Sales Leader

Posted by Kristina Hublar on Feb 26, 2019 8:11:00 AM

Estimated Read Time: 12 Minutes


Order-Taker – it’s not an endearing term, yet it satisfies the job description for many in the promotional products industry. From the Swag-Getters to the Branded Products Retrievers, our industry is flooded with people who just take orders without any question or real thought behind why their customer wants those tchotchkes.

Dave wrote a blog a while ago – Welcome to McPromoland, May I Take Your Order? this hit a little too close to home for some. Why? He called out many promotional products companies for being no better than a fast food joint.  

“If you are showing pictures and taking orders by number, and there is no personal relationship with your customers, then you are operating a McPromoland.”

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Tags: Sales tools for distributors, Challenges faced by distributors, Objections posed by distributors

US-Made Frames

Posted by Kristina Hublar on Feb 19, 2019 10:30:00 AM

Estimated Read Time: 8 Minutes


With all of the industry changes, distributors are left with a choice. You are standing at a crossroads right now. And you have two roads to choose from.

One is to continue to outsource your goods; whether it’s your cups, glasses, and certificate frames, or even your custom goods.

The other is to work with US manufacturers; ones who do not have to wait for overseas shipping, tariffs, or foreign holidays that shut down the country for weeks. In addition to satisfying the growing demands for products made in the USA.

As you are aware, there have been a few of articles written about this choice.

So, which road will you choose?

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Tags: Sales tools for distributors, Challenges faced by distributors

Building Client Relationships

Posted by Kristina Hublar on Jan 22, 2019 12:58:00 PM

Estimated Read Time: 14 minutes


Relationships are the lifeblood of this industry. With the age of Amazon on our doorstep, you have to define your value to customers (which has to be more than price, especially with the tariffs).

For some, it’s about approaching their clients and the relationship like a consultant or agency; which is wise in this ever-changing industry.

Despite so many concurring that we need to build relationships beyond price, many don’t know how to do so.

That’s why I’ve written this blog about building relationships. Now, since I’m in the custom awards & displayable recognition segment, much of what I say will apply to that. However, you can easily glean plenty of info from this blog.

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Tags: Sales tools for distributors, Challenges faced by distributors

New Sales Tactics for 2019

Posted by Kristina Hublar on Jan 1, 2019 12:13:00 PM

Estimated Read Time: 10 Minutes


While on the various Facebook groups, Twitter chats, and blogs, I’ve noticed a few key topics.

  1. Tariffs
  2. Interesting Products
  3. Sales Tips
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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors

‘Twas The Night Of The Banquet

Posted by Dave Miller on Dec 24, 2018 4:13:00 PM

Read Time - 3 Minutes

(This blog was originally published on Dec. 14, 2016)




‘Twas the night of the banquet, when all through the room
Not a soul could be found, but they’d be on hand soon.
The tables were dressed in fine linens with care,
In hopes that everyone soon would be there.

The recipients descended all dressed to the nines,
While visions of grandeur danced in their minds.
As the host for the evening, I went over my notes,
Complete with some wit, and a few pithy quotes.

When out in the lobby there arose such a clatter,
I sprang from my chair to see what was the matter.
Away to the foyer I flew like a flash,
To see what was troubling this well thought-out bash. 

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Tags: Challenges faced by distributors

Don’t Fear the Tariffs

Posted by Kristina Hublar on Dec 11, 2018 1:57:00 PM

Estimated Read Time: 8 Minutes


I was inspired by Dave’s blog – in topic and imagery. The main image of the blog has a reaper, which is rather poignant for his argument.

Despite the perfect symbolism for the blog, I can’t help the Blue Oyster Cult song “Don’t Fear the Reaper” playing in my head each time I look at the photo.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Benefits for the end clients

Prospecting for Sales Success

Posted by Kristina Hublar on Dec 4, 2018 12:11:00 PM

Estimated Read Time: 7 Minutes


From scheduling meetings with prospects to following up with clients and suppliers for orders, distributors are swamped. It’s easy to get caught up in the grind and lose sight of some key aspects to prospecting and sales.

Even the Sales 101 tactics that we all (or certainly the majority) agree upon get buried under tasks, meetings, and client communication.

Now, we all know prospecting is a crucial part of your sales funnel. However, it tends to be more than just time-consuming. There is waste –wasting time and energy. Which, time is one of our most limited resources. So wasting time and effort on a prospect that is not worth it is not only a time-suck but is also damaging to you and your company.

So let’s use a rifle bullet to target the prospects you want, rather than using the exhausting shot-gun approach.

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Tags: Sales tools for distributors, Challenges faced by distributors

9 Ways to Prepare for the Holidays

Posted by Kristina Hublar on Nov 27, 2018 8:17:00 AM

Estimated Read Time: 6 Minutes


The holidays quickly turn into a giant to-do list, especially for business professionals. If you ever have to deal with vendors, clients, or other outside connections, you have to work around being off for a few days, deal with company shut-downs, and any other little surprises that come up this time of year.

That’s why I’ve gone ahead and created a holiday prep list. We can all use a helpful list to just check off as we countdown to the holiday break.

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Tags: Benefits for the distributor, Challenges faced by distributors

Thanksgiving – Ways to Show Your Employees You Care

Posted by Kristina Hublar on Nov 20, 2018 1:52:00 PM

Estimated Read Time: 10 Minutes

What does Thanksgiving mean to you? Having too much turkey and pumpkin pie? Spending time with your friends and family? Rushing from house to house, trying to make all the different get-togethers while wondering why you do this to yourself? Or is Thanksgiving just the day before Black Friday?

Thanksgiving means something different for many people; however, it did not start as all of those things. Thanksgiving started as the most basic definition – giving thanks.

Being thankful and celebrating what you have by giving thanks for it.

That’s the definition I want to remind everyone about – be thankful for what you have; whether that’s your friends, your family, your health, a roof over your head, or even your employees. Everyone has something to be thankful for.

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Tags: Sales tools for distributors, Challenges faced by distributors, Benefits for the end clients, Challenges faced by companies