Estimated Read Time: 5.5 Minutes
What does strategy mean to you?
Is it getting a call asking for you to provide promo ideas for an event and you send over your favorite products for them to review?
Is it discussing with your clients their various options based on the target audience?
Is it consistently sitting down with your clients and they ask for your advice on upcoming events, campaigns, and awards programs?
Strategy means a variety of things to promo professionals, but which one are you?
How many times have you sat down and gotten to know the who, what, when, where, and why of your client’s project?
When was the last time you were strategic about your promotional product or awards program recommendations?