Bruce Fox Blog

Honor Walls

Posted by Kristina Hublar on Sep 10, 2019 3:13:00 PM

Estimated Read Time: 4 Minutes


 

So, when you think of an honor wall, what do you imagine?

Do you envision universities, hospitals, or churches honoring their donors?

Do you think of Fortune 500 companies showing off their top salespeople?

Do you picture organizations and companies displaying their board members?

All of those are common and highly popular versions of honor walls.

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Tags: Sales tools for distributors, Challenges faced by distributors, Benefits for the end clients, Bruce Fox, Challenges faced by companies

Questions to Ask Yourself When Developing an Effective Awards Program

Posted by Kristina Hublar on Sep 3, 2019 12:04:00 PM

Estimated Read Time: 9 Minutes

When building an awards program, it can feel overwhelming. However, you know that having a well planned and effective recognition program increases value, desirability, employee retention, and much more

So where do you start when building an effective awards program?

Since every organization is different, we will provide a series of questions to help get a program started, then you can grow and develop your program as needed.

These questions will assist you in defining and refining the program, which will make writing out the framework and overall program plan a breeze.

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Tags: Sales tools for distributors, Challenges faced by distributors, Challenges faced by companies

Search Engine Failure

Posted by Kristina Hublar on Aug 20, 2019 12:08:00 PM

Estimated Read Time: 6.5 Minutes


It happens every day: You get a request for a certain promotional product, and quickly tap into ESP, SAGE, and other tools of the promotional products trade.

In highly-specified searches, these resources are extraordinarily helpful, and you can quickly build a flier or create a sell sheet to send to your customer. The task of distributor salesperson as sourcing and order agent has been fulfilled.

This procedure works for all promotional products categories, including recognition awards. General search results for “awards” will yield pages (and pages and pages…) of glass globs in nearly every shape imaginable. Plaques and trophies and awards of all types. A veritable cornucopia of pre-conceived, your-logo-here possibilities.

But what if the mission is not so specific? What if your client is adamant about operating outside the realm of stock awards? What do you do when you can’t source the “it” you’re looking for because “it” is as close as you can get to describing “it”, and “it” makes a lousy search term?

So, what do you do when you suffer search engine failure?

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Bruce Fox

Trophy Value

Posted by Kristina Hublar on Aug 6, 2019 1:31:00 PM

Estimated Read Time: 7 Minutes


You hear the phrase often enough – “trophy value.”

But what does it mean?

In the promo world, it offers recipients recognition and a long-lasting feeling of appreciation for their hard work and loyalty. According to DCR Strategies, “Much like winning an actual trophy, such as in a sporting event, a trophy value reward serves as a cherished memory that continues well after the life of the reward itself, creating long-lasting satisfaction.”

That makes sense, trophies create a cherished memory. They create a sense of pride when done right. They are a symbol to others of your success and triumph.

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Tags: Sales tools for distributors, Challenges faced by distributors, Objections posed by distributors, Benefits for the end clients

How To Be Your Client’s Hero

Posted by Kristina Hublar on May 14, 2019 1:02:00 PM

Estimated Read Time: 9 Minutes


You don’t need super powers to help your clients. Although we all have those days when having super powers wouldn’t hurt.

However, despite us all wishing for telekinesis, teleportation, or time control, you don’t need any of those things to be a hero to your clients.

You just need these 5 skills – each will make you look awesome and leave your clients in admiration.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors

The Future of Promo

Posted by Kristina Hublar on May 7, 2019 9:23:00 AM

Estimated Read Time: 12 Minutes


As the industry propels forward, we have seen countless changes. 15, 50, and 80+ year anniversaries, companies growing and closing, and mergers and acquisitions are plentiful.

Yet, despite the changes that are now, this industry will only continue to keep moving. So, it is our duty to look beyond the questions of tariffs and the latest trends. Like all businesses and industries, you must take the time to look to the future – where is this industry going?

ASI has released a few articles with some promo leaders’ predictions which we will discuss first. Then we’ll throw our two cents into the hat. You can keep the change.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors

Global and Local Promo Fulfillment

Posted by Kristina Hublar on Apr 23, 2019 12:09:00 PM

Estimated Read Time: 13 Minutes


At Bruce Fox, we have a wide variety of services that we provide, but one such service that has increasingly become more popular and utilized is our Fulfillment service.

A Summary of Our Fulfillment Services

Need the product to be 100% made in the USA? We can do it – right here in our New Albany, Indiana facility.

Need something shipped from overseas and stored here? We can do that, too.

Our Capabilities Include:

  • On-site, dedicated warehousing facilities which allows us to manage and maintain your inventory.
  • Utilize a stock and release method to take advantage of quantity pricing for custom products.
  • Most release requests, or “callouts,” are typically shipped within five business days; many in 48 hours or less.
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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Benefits for the end clients, Challenges faced by companies

Trend Alert: Performance-Based Recognition

Posted by Kristina Hublar on Apr 16, 2019 12:57:00 PM

Estimated Read Time: 9 Minutes


Did you know that Years of Service is the number one type of recognition organizations have in place?

Yet, employees are no longer staying at companies for 30 plus years. Gone are the days of our forefathers when employees would get one job and stay there for their entire careers.

Now, employees regularly change jobs due to poor management, better benefits, more pay, flexible hours, and other personal or career opportunities. According to the Bureau of Labor and Statistics, the average person holds 12 to 15 jobs in their lifetime and that number is only projected to grow.

And with the demand for qualified employees thriving, who can blame them?

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Tags: Sales tools for distributors, Challenges faced by distributors, Objections posed by distributors, Benefits for the end clients, Challenges faced by companies

Why Giving Recognition Is Necessary

Posted by Kristina Hublar on Apr 9, 2019 12:13:00 PM

Estimated Read Time: 11 Minutes


I stumbled upon this article recently – How to Identify When an Employee Is Becoming Uninterested – and it struck a chord with me.

What they discussed was all correct. An employee might become uninterested due to things like getting a new team member, dealing with a new manager, adjusting to new procedures, an employee leaving the company, or even a disagreement in the workplace.

However, there was an obvious missing piece that echoed in the silence.

Where was recognition in this?

Employees want to be recognized, but rarely are.

Especially since only 14% of organizations provide managers with the necessary tools for rewards and recognition.

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Tags: Sales tools for distributors, Challenges faced by distributors, Benefits for the end clients

14 (Mostly) Free Marketing Tools

Posted by Kristina Hublar on Apr 2, 2019 1:11:00 PM

Estimated Read Time: 11 Minutes


I’ve noticed an uptick in Promotional Products Professionals saying they want to start investing in their marketing. They want to start promoting themselves.

Which makes sense, right?

But outside of handing out a lot of promotional product samples, what else can you do to promote yourself?

There are plenty of elements to that the equation, but an ever-growing answer is digital marketing; which is where my expertise comes in. So, here are some tools I’ve picked up throughout the years and, as an extra bonus, most of these marketing tools are free or mostly free.

I should note that we made a marketing tools list a while ago, which people having been asking for more tools since then, so here’s my version of the requested follow-up.

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Tags: Sales tools for distributors, Challenges faced by distributors