Bruce Fox Blog

How To Be Your Client’s Hero

Posted by Kristina Hublar on May 14, 2019 1:02:00 PM

Estimated Read Time: 9 Minutes


You don’t need super powers to help your clients. Although we all have those days when having super powers wouldn’t hurt.

However, despite us all wishing for telekinesis, teleportation, or time control, you don’t need any of those things to be a hero to your clients.

You just need these 5 skills – each will make you look awesome and leave your clients in admiration.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors

The Future of Promo

Posted by Kristina Hublar on May 7, 2019 9:23:00 AM

Estimated Read Time: 12 Minutes


As the industry propels forward, we have seen countless changes. 15, 50, and 80+ year anniversaries, companies growing and closing, and mergers and acquisitions are plentiful.

Yet, despite the changes that are now, this industry will only continue to keep moving. So, it is our duty to look beyond the questions of tariffs and the latest trends. Like all businesses and industries, you must take the time to look to the future – where is this industry going?

ASI has released a few articles with some promo leaders’ predictions which we will discuss first. Then we’ll throw our two cents into the hat. You can keep the change.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors

Global and Local Promo Fulfillment

Posted by Kristina Hublar on Apr 23, 2019 12:09:00 PM

Estimated Read Time: 13 Minutes


At Bruce Fox, we have a wide variety of services that we provide, but one such service that has increasingly become more popular and utilized is our Fulfillment service.

A Summary of Our Fulfillment Services

Need the product to be 100% made in the USA? We can do it – right here in our New Albany, Indiana facility.

Need something shipped from overseas and stored here? We can do that, too.

Our Capabilities Include:

  • On-site, dedicated warehousing facilities which allows us to manage and maintain your inventory.
  • Utilize a stock and release method to take advantage of quantity pricing for custom products.
  • Most release requests, or “callouts,” are typically shipped within five business days; many in 48 hours or less.
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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Benefits for the end clients, Challenges faced by companies

Trend Alert: Performance-Based Recognition

Posted by Kristina Hublar on Apr 16, 2019 12:57:00 PM

Estimated Read Time: 9 Minutes


Did you know that Years of Service is the number one type of recognition organizations have in place?

Yet, employees are no longer staying at companies for 30 plus years. Gone are the days of our forefathers when employees would get one job and stay there for their entire careers.

Now, employees regularly change jobs due to poor management, better benefits, more pay, flexible hours, and other personal or career opportunities. According to the Bureau of Labor and Statistics, the average person holds 12 to 15 jobs in their lifetime and that number is only projected to grow.

And with the demand for qualified employees thriving, who can blame them?

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Tags: Sales tools for distributors, Challenges faced by distributors, Objections posed by distributors, Benefits for the end clients, Challenges faced by companies

Why Giving Recognition Is Necessary

Posted by Kristina Hublar on Apr 9, 2019 12:13:00 PM

Estimated Read Time: 11 Minutes


I stumbled upon this article recently – How to Identify When an Employee Is Becoming Uninterested – and it struck a chord with me.

What they discussed was all correct. An employee might become uninterested due to things like getting a new team member, dealing with a new manager, adjusting to new procedures, an employee leaving the company, or even a disagreement in the workplace.

However, there was an obvious missing piece that echoed in the silence.

Where was recognition in this?

Employees want to be recognized, but rarely are.

Especially since only 14% of organizations provide managers with the necessary tools for rewards and recognition.

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Tags: Sales tools for distributors, Challenges faced by distributors, Benefits for the end clients

14 (Mostly) Free Marketing Tools

Posted by Kristina Hublar on Apr 2, 2019 1:11:00 PM

Estimated Read Time: 11 Minutes


I’ve noticed an uptick in Promotional Products Professionals saying they want to start investing in their marketing. They want to start promoting themselves.

Which makes sense, right?

But outside of handing out a lot of promotional product samples, what else can you do to promote yourself?

There are plenty of elements to that the equation, but an ever-growing answer is digital marketing; which is where my expertise comes in. So, here are some tools I’ve picked up throughout the years and, as an extra bonus, most of these marketing tools are free or mostly free.

I should note that we made a marketing tools list a while ago, which people having been asking for more tools since then, so here’s my version of the requested follow-up.

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Tags: Sales tools for distributors, Challenges faced by distributors

Precious Metal Plaques

Posted by Kristina Hublar on Mar 12, 2019 2:10:00 PM

Estimated Read Time: 5 Minutes


Marble, gold, and silver are common for awards and plaques, but few people realize that they can (are typically are) too expensive for the budget. That’s especially so when the client wants something “more along their branding and company’s personality." That sounds more like a custom piece.

However, if custom is not possible, distributors have to find alternatives to the heavy marble awards to stand on desks or the shiny silver plaque that hangs up on the wall. However, there are ways to get that look without having to deal with the hefty weight, as well as avoid having to spend large amounts of money.

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Tags: Sales tools for distributors, Challenges faced by distributors, Benefits for the end clients

How to Make the Transition from Order-Taker to Sales Leader

Posted by Kristina Hublar on Feb 26, 2019 8:11:00 AM

Estimated Read Time: 12 Minutes


Order-Taker – it’s not an endearing term, yet it satisfies the job description for many in the promotional products industry. From the Swag-Getters to the Branded Products Retrievers, our industry is flooded with people who just take orders without any question or real thought behind why their customer wants those tchotchkes.

Dave wrote a blog a while ago – Welcome to McPromoland, May I Take Your Order? this hit a little too close to home for some. Why? He called out many promotional products companies for being no better than a fast food joint.  

“If you are showing pictures and taking orders by number, and there is no personal relationship with your customers, then you are operating a McPromoland.”

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Tags: Sales tools for distributors, Challenges faced by distributors, Objections posed by distributors

US-Made Frames

Posted by Kristina Hublar on Feb 19, 2019 10:30:00 AM

Estimated Read Time: 8 Minutes


With all of the industry changes, distributors are left with a choice. You are standing at a crossroads right now. And you have two roads to choose from.

One is to continue to outsource your goods; whether it’s your cups, glasses, and certificate frames, or even your custom goods.

The other is to work with US manufacturers; ones who do not have to wait for overseas shipping, tariffs, or foreign holidays that shut down the country for weeks. In addition to satisfying the growing demands for products made in the USA.

As you are aware, there have been a few of articles written about this choice.

So, which road will you choose?

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Tags: Sales tools for distributors, Challenges faced by distributors

Building Client Relationships

Posted by Kristina Hublar on Jan 22, 2019 12:58:00 PM

Estimated Read Time: 14 minutes


Relationships are the lifeblood of this industry. With the age of Amazon on our doorstep, you have to define your value to customers (which has to be more than price, especially with the tariffs).

For some, it’s about approaching their clients and the relationship like a consultant or agency; which is wise in this ever-changing industry.

Despite so many concurring that we need to build relationships beyond price, many don’t know how to do so.

That’s why I’ve written this blog about building relationships. Now, since I’m in the custom awards & displayable recognition segment, much of what I say will apply to that. However, you can easily glean plenty of info from this blog.

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Tags: Sales tools for distributors, Challenges faced by distributors