Estimated Read Time: 12 Minutes
Order-Taker – it’s not an endearing term, yet it satisfies the job description for many in the promotional products industry. From the Swag-Getters to the Branded Products Retrievers, our industry is flooded with people who just take orders without any question or real thought behind why their customer wants those tchotchkes.
Dave wrote a blog a while ago – Welcome to McPromoland, May I Take Your Order? this hit a little too close to home for some. Why? He called out many promotional products companies for being no better than a fast food joint.
“If you are showing pictures and taking orders by number, and there is no personal relationship with your customers, then you are operating a McPromoland.”