Bruce Fox Blog

DYR Metal Cups

Posted by Kristina Hublar on Mar 24, 2020 12:32:00 PM

Estimated Read Time: 3 Minutes


When you think of a trophy, a cup like one of these likely pops into your mind. That’s because people have come to expect trophies like these – they are common.

From sports to company competitions, using a metal cup (aka loving cup) as a trophy is a fun but typical way to recognize someone.

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Tags: Sales tools for distributors, Benefits for the distributor

Don’t Get Left Behind

Posted by Kristina Hublar on Mar 17, 2020 12:45:00 PM

Estimated Read Time: 2.5 Minutes


The industry is changing - from the industry evolving with modern times to the latest supply chain disruption; everyone in the industry can agree that what worked fifty, ten, or even two years ago doesn’t work today.

The industry is changing and the last thing you – or anyone in the business – wants is to be left behind.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors

Inspiring Awards

Posted by Kristina Hublar on Mar 10, 2020 9:55:00 AM

Estimated Read Time: 3 Minutes


Awards are made to inspire and recognize those who deserve it. However, few awards actually do inspire passion, excitement, and pride from their recipients or those around them. Especially since awards are regressing from unique and high-quality to cheap and easy to get.

Nowadays, awards are ordered from a catalog – filled to the brim with glass, acrylic, or trophy cup pieces varying in size, color, and price. Clients place orders and forget about them until the day of the event. The awards are given away, and then the cycle starts over again.

What does it matter what the recipients do with their awards? They can show it off or throw it away – who cares – as long as they keep doing what you want, you’ll keep giving them these awards.

Ouch.

Unfortunately, that’s become a common mindset of many corporate companies - just keep buying the same-old stuff because it works.

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Tags: Sales tools for distributors, Benefits for the distributor, Benefits for the end clients, Challenges faced by companies

SWOT Analysis of the Promotional Products Industry

Posted by Kristina Hublar on Mar 3, 2020 12:30:00 PM

Estimated Read Time: 5 Minutes


We all know of the importance of doing a regular SWOT analysis.

When I worked in the marketing world, we would regularly do self-reflection and look for areas of improvement. Maybe that’s because our industry was constantly evolving or because our company wanted to live on the cusp of innovation – either way, it was deeply ingrained in me.

However, when you ask many owners or professionals in the promotional products industry, when was the last time that they stopped to think about their business beyond a fleeting thought, much less a SWOT analysis, there are few who can answer.

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Tags: Benefits for the distributor, Challenges faced by distributors

3D Printing

Posted by Kristina Hublar on Feb 25, 2020 9:04:00 AM

Estimated Read Time: 4 Minutes


Until relatively recently, the concept of 3D printing was limited to the confines of a vivid imagination. 

But what was science fiction is now science-reality, and it is revolutionizing much of what we do at Bruce Fox on a daily basis.

Rapidly-advancing 3D printing capabilities have opened the door to several advancements in the award space—advancements you can utilize to gain a competitive advantage and offer unprecedented solutions to your clients.

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Tags: Sales tools for distributors, Benefits for the distributor, Benefits for the end clients

Love the Craftsmanship

Posted by Kristina Hublar on Feb 4, 2020 8:30:00 AM

Estimated Read Time: 3 Minutes


Craftsmanship – although this term meant honor, pride, and unparalleled skill in the days of old, that description and way of life seems to have faded away with the coming of factories and automated systems. When you look around now, you mainly see products made on a production line - barely touched by human hands and rarely given more than a second thought.

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Tags: Benefits for the distributor, Benefits for the end clients, Bruce Fox

Why Custom Is Perfect for Your Sales Mix

Posted by Kristina Hublar on Jan 28, 2020 12:15:00 PM

Estimated Read Time: 3 Minutes


This year – like any year – is about growing clients and increasing sales. Every Promotional Products Pro is working to add numbers because the more products you push, the bigger your paycheck gets, right? That’s typically the reality of sales.

So, you have two options on how to grow this year:

  1. Increase quantity – This means increasing the number of clients or number of products being sold.
  2. Increase quality – This means selling a higher quality of products that will increase the ticket price.
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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Benefits for the end clients

2020 - The Year of Experiences

Posted by Kristina Hublar on Jan 14, 2020 2:18:00 PM

Estimated Read Time: 4 Minutes

We started seeing last year that people are wanting experiences more than physical gifts. The “experience generation” even became a common label.

And our prediction is that this is not just a fad that’ll fizzle out anytime soon. No, it will only continue, if not increase.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Benefits for the end clients

A Promotional Product Opportunity: P-O-P Displays

Posted by Kristina Hublar on Dec 31, 2019 1:47:00 PM

Estimated Read Time: 1.5 Minutes


We all know of point-of-purchase (P-O-P) displays and what they represent, but how many distributors have dipped into this growing segment?

Consumer-facing messaging is part of promotional products industry; however, it’s often overlooked.

Why? Because it’s considered outside the realm of the usual tchotchkes and many consider it too complex to attempt (which is a common misconception similar to custom awards).

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Tags: Sales tools for distributors, Benefits for the distributor

Material Insight: Foxite

Posted by Kristina Hublar on Nov 26, 2019 8:33:00 AM

Estimated Read Time: 3 Minutes


When it comes to awards, glass, acrylic, wood, metal – and many other substrates – are very familiar to you and your clients.

But have you ever heard of Foxite? Unless you’ve been on our website or following our blogs, you likely haven’t.

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Tags: Sales tools for distributors, Benefits for the distributor, Benefits for the end clients, Bruce Fox