Bruce Fox Blog

Love the Craftsmanship

Posted by Kristina Hublar on Feb 4, 2020 8:30:00 AM

Estimated Read Time: 3 Minutes


Craftsmanship – although this term meant honor, pride, and unparalleled skill in the days of old, that description and way of life seems to have faded away with the coming of factories and automated systems. When you look around now, you mainly see products made on a production line - barely touched by human hands and rarely given more than a second thought.

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Tags: Benefits for the distributor, Benefits for the end clients, Bruce Fox

Why Custom Is Perfect for Your Sales Mix

Posted by Kristina Hublar on Jan 28, 2020 12:15:00 PM

Estimated Read Time: 3 Minutes


This year – like any year – is about growing clients and increasing sales. Every Promotional Products Pro is working to add numbers because the more products you push, the bigger your paycheck gets, right? That’s typically the reality of sales.

So, you have two options on how to grow this year:

  1. Increase quantity – This means increasing the number of clients or number of products being sold.
  2. Increase quality – This means selling a higher quality of products that will increase the ticket price.
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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Benefits for the end clients

2020 - The Year of Experiences

Posted by Kristina Hublar on Jan 14, 2020 2:18:00 PM

Estimated Read Time: 4 Minutes

We started seeing last year that people are wanting experiences more than physical gifts. The “experience generation” even became a common label.

And our prediction is that this is not just a fad that’ll fizzle out anytime soon. No, it will only continue, if not increase.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Benefits for the end clients

A Promotional Product Opportunity: P-O-P Displays

Posted by Kristina Hublar on Dec 31, 2019 1:47:00 PM

Estimated Read Time: 1.5 Minutes


We all know of point-of-purchase (P-O-P) displays and what they represent, but how many distributors have dipped into this growing segment?

Consumer-facing messaging is part of promotional products industry; however, it’s often overlooked.

Why? Because it’s considered outside the realm of the usual tchotchkes and many consider it too complex to attempt (which is a common misconception similar to custom awards).

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Tags: Sales tools for distributors, Benefits for the distributor

Material Insight: Foxite

Posted by Kristina Hublar on Nov 26, 2019 8:33:00 AM

Estimated Read Time: 3 Minutes


When it comes to awards, glass, acrylic, wood, metal – and many other substrates – are very familiar to you and your clients.

But have you ever heard of Foxite? Unless you’ve been on our website or following our blogs, you likely haven’t.

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Tags: Sales tools for distributors, Benefits for the distributor, Benefits for the end clients, Bruce Fox

When They Want More Than a Glass Award

Posted by Kristina Hublar on Oct 22, 2019 12:10:00 PM

Estimated Read Time: 3 Minutes


When you go into a sales meeting, you likely do one of two things.

1. You have a conversation, ask questions, and listen to your client’s needs. You don’t even take out catalogs or have a bag of promos – you are there to learn the current problems so you can offer personalized solutions. They come to you as the expert and heed your thoughts and advice.

2. You go in with catalogs and bags of promos. Your clients tell you what they need/want, and you go find it for them – sometimes with a better price and turnaround time.

Which one are you?

If you’re the first – bravo. You’re doing exactly what we’ve been saying that custom products need and we want to talk with you.

If you’re the second, then I have a scenario and a follow up question for you…

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Objections posed by distributors, Bruce Fox

Boosting Events with Custom Awards

Posted by Kristina Hublar on Oct 1, 2019 10:35:00 AM

Estimated Read Time: 6 Minutes


Every business event requires planning – from the laid-back lunch meeting to the opulent corporate awards ceremony.

Quick turn-around events usually require minimal planning: just book the meeting space, order lunch, invite attendees, and ensure the room is stocked and ready.

However, once you launch from those minor events or meetings, more intricate and detailed planning is required. So for those events that take more planning, you create a checklist on what you need – venue, catering, décor, and countless other items.

However, where are the awards on that list? Near the bottom, right?

Unfortunately, that’s pretty typical. But let me ask you this – what is the event for? If you have awards, then that’s likely the focus of the night.

So why would you want to leave the awards until the last minute, meaning that you will have a rush job and stuck with whatever you can get? Or worse.

That’s a nightmare for any event planner.

Thus, here are some tips to help avoid disaster and create an experience that will leave everyone delighted.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Benefits for the end clients, Challenges faced by companies

Glass and Crystal Awards

Posted by Kristina Hublar on Sep 24, 2019 6:45:00 AM

Estimated Read Time: 2 Minutes


When you think of an award, you typically think of glass or crystal awards, right?

Don’t worry, you’re not alone.

They’re sleek, elegant, and typically easy to sell – everyone knows and understands glass awards.

But did you know that Bruce Fox’s DYR line offers glass and crystal awards?

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Tags: Sales tools for distributors, Benefits for the distributor, Benefits for the end clients

Search Engine Failure

Posted by Kristina Hublar on Aug 20, 2019 12:08:00 PM

Estimated Read Time: 6.5 Minutes


It happens every day: You get a request for a certain promotional product, and quickly tap into ESP, SAGE, and other tools of the promotional products trade.

In highly-specified searches, these resources are extraordinarily helpful, and you can quickly build a flier or create a sell sheet to send to your customer. The task of distributor salesperson as sourcing and order agent has been fulfilled.

This procedure works for all promotional products categories, including recognition awards. General search results for “awards” will yield pages (and pages and pages…) of glass globs in nearly every shape imaginable. Plaques and trophies and awards of all types. A veritable cornucopia of pre-conceived, your-logo-here possibilities.

But what if the mission is not so specific? What if your client is adamant about operating outside the realm of stock awards? What do you do when you can’t source the “it” you’re looking for because “it” is as close as you can get to describing “it”, and “it” makes a lousy search term?

So, what do you do when you suffer search engine failure?

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Bruce Fox

Stop Selling

Posted by Kristina Hublar on Aug 13, 2019 2:06:00 PM

Estimated Read Time: 3 Minutes

I know it sounds counter-intuitive. A supplier should want a distributor to sell, right?

Not in this case.

We want you to stop selling.

Instead, we want you to…

  • Think
  • Ask questions
  • Have a real conversation
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Tags: Sales tools for distributors, Benefits for the distributor, Benefits for the end clients, Bruce Fox