Bruce Fox Blog

Search Engine Failure

Posted by Kristina Hublar on Aug 20, 2019 12:08:00 PM

Estimated Read Time: 6.5 Minutes


It happens every day: You get a request for a certain promotional product, and quickly tap into ESP, SAGE, and other tools of the promotional products trade.

In highly-specified searches, these resources are extraordinarily helpful, and you can quickly build a flier or create a sell sheet to send to your customer. The task of distributor salesperson as sourcing and order agent has been fulfilled.

This procedure works for all promotional products categories, including recognition awards. General search results for “awards” will yield pages (and pages and pages…) of glass globs in nearly every shape imaginable. Plaques and trophies and awards of all types. A veritable cornucopia of pre-conceived, your-logo-here possibilities.

But what if the mission is not so specific? What if your client is adamant about operating outside the realm of stock awards? What do you do when you can’t source the “it” you’re looking for because “it” is as close as you can get to describing “it”, and “it” makes a lousy search term?

So, what do you do when you suffer search engine failure?

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Bruce Fox

Stop Selling

Posted by Kristina Hublar on Aug 13, 2019 2:06:00 PM

Estimated Read Time: 3 Minutes

I know it sounds counter-intuitive. A supplier should want a distributor to sell, right?

Not in this case.

We want you to stop selling.

Instead, we want you to…

  • Think
  • Ask questions
  • Have a real conversation
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Tags: Sales tools for distributors, Benefits for the distributor, Benefits for the end clients, Bruce Fox

Do You Know Bruce Fox’s Classic Solutions?

Posted by Kristina Hublar on Aug 1, 2019 2:20:00 PM

Estimated Read Time: 2 Minutes


Last, but not least, on our DYR products blog tour are our Classic Solutions.

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES
  5. DIAMOND ACRYLICS
  6. CERTIFICATE HOLDERS
  7. SIGNAGE
  8. FRAMED AWARDS
  9. PERPETUAL PLAQUES
  10. CLASSIC SOLUTIONS – Today’s feature
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Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox

Do You Know Bruce Fox’s Framed Awards?

Posted by Kristina Hublar on Jul 25, 2019 9:20:00 AM

Estimated Read Time: 3 Minutes


Framed Awards – the next on our blog series list.

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES
  5. DIAMOND ACRYLICS
  6. CERTIFICATE HOLDERS
  7. SIGNAGE
  8. FRAMED AWARDS – Today’s feature
  9. PERPETUAL PLAQUES – July 30
  10. CLASSIC SOLUTIONS – August 1
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Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox

Do You Know Bruce Fox’s DYR Signage?

Posted by Kristina Hublar on Jul 23, 2019 1:00:00 PM

Estimated Read Time: 3 Minutes


What’s next on our Bruce Fox DYR blog series? Signage!

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES
  5. DIAMOND PLAQUES
  6. CERTIFICATE HOLDERS
  7. SIGNAGE – Today’s feature
  8. FRAMED AWARDS – July 25
  9. PERPETUAL PLAQUES – July 30
  10. CLASSIC SOLUTIONS – August 1
Read More

Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox

Do You Know Bruce Fox’s Certificate Holders?

Posted by Kristina Hublar on Jul 18, 2019 2:22:00 PM

Estimated Read Time: 3 Minutes


Have you heard of Bruce Fox’s DYR line?

DYR means Design Your Recognition. That’s great, but what does that mean?

DYR is our collection of stock products that feature totally customizable designs. Guide the design with logos, colors, wording, and other graphic elements to make the DYR product perfect for your customer. With your direction, our graphic design team will fill the blank canvas with ideas for you.

The best part? Because DYR is our stock line, it means value pricing, quick turnaround times, and low minimums.

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Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox

Do You Know Bruce Fox’s Gallery Plaques?

Posted by Kristina Hublar on Jul 11, 2019 2:01:00 PM

Estimated Read Time: 3 Minutes


Do you know our DYR Collection lineup? We are offering a series of articles outlining a wide range of our DYR line, including:

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES – Today’s feature
  5. DIAMOND PLAQUES – July 16
  6. CERTIFICATE HOLDERS – July 18
  7. SIGNAGE – July 23
  8. FRAMED AWARDS – July 25
  9. PERPETUAL PLAQUES – July 30
  10. CLASSIC SOLUTIONS – August 1
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Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox

Do You Know Bruce Fox’s Value Plaques?

Posted by Kristina Hublar on Jul 9, 2019 12:57:00 PM

Estimated Read Time: 3 Minutes


Next up in the blog lineup about DYR’s collection is our VALUE PLAQUES.

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES – Today’s feature
  4. GALLERY PLAQUES – July 11
  5. DIAMOND PLAQUES – July 16
  6. CERTIFICATE HOLDERS – July 18
  7. SIGNAGE – July 23
  8. FRAMED AWARDS – July 25
  9. PERPETUAL PLAQUES – July 30
  10. CLASSIC SOLUTIONS – August 1
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Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox

Do You Know Bruce Fox’s Stand-Off Plaques?

Posted by Kristina Hublar on Jul 5, 2019 1:38:00 PM

Estimated Read Time: 3 Minutes


Bruce Fox has a collection of stock products that feature totally customizable designs called Design Your Recognition (DYR). You guide the design with logos, colors, wording, and other graphic elements to make the DYR products perfect for your customer. With your direction, our graphic design team will fill in the blank canvas with ideas for you.

The best part is that DYR is our stock line, which means value pricing, quick turnaround times, and low minimums.

We want to be sure you know our DYR line. So, we are offering a series of articles outlining a wide range of our DYR line, including:

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES - Today’s feature
  3. VALUE PLAQUES – July 9
  4. GALLERY PLAQUES – July 11
  5. DIAMOND PLAQUES – July 16
  6. CERTIFICATE HOLDERS – July 18
  7. SIGNAGE – July 23
  8. FRAMED AWARDS – July 25
  9. PERPETUAL PLAQUES – July 30
  10. CLASSIC SOLUTIONS – August 1

Next up on our list is…Stand-off Plaques.

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Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox

Do You Know Bruce Fox?

Posted by Kristina Hublar on Jul 2, 2019 10:09:00 AM

Estimated Read Time: 3 Minutes


Perhaps you have seen us at a tradeshow or received our emails—perhaps you’ve been kind enough to order from us. Even if this is the case, how well do you really know us?

While it’s true that awards (and other displayable products) is our core practice--and what we are renown for—we also offer a wide range of easy and accessible plaques for virtually any need.

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Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox