Bruce Fox Blog

DYR – Diamond Acrylic

Posted by Kristina Hublar on Jan 15, 2019 1:09:00 PM

Estimated Read Time: 5 Minutes


I went to the St. Louis City Museum not too long ago. If you have kids, or are a big kid yourself, I highly recommend it. It is basically a giant indoor/outdoor playground with interactive (and educational) exhibits.

But what in the world does the City Museum have to do with DYR’s Diamond Acrylic?

Well, when I walked up to the front desk, I noticed a few things.

  1. The person behind the counter taking payment and giving out tickets.
  2. The glass panel separating us.
  3. The two desk signs. One talked about how they were rated as one of St. Louis’ top attractions while asking for us to go online & rate them on the that same site. The other was promoting “The Roof.” It seems if you pay a little more, you can get into another area of the museum that is only open during certain times of the year, depending on the weather.

How smart is that? The desktop signage didn’t take up much room, looked professional, and caught my attention.

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Tags: Benefits for the end clients, Benefits for the distributor, Sales tools for distributors

2019 PPAI Expo – Las Vegas

Posted by Kristina Hublar on Jan 8, 2019 1:17:14 PM

Estimated Read Time: 6 Minutes


PPAI’s Las Vegas Expo is one of (if not the biggest) tradeshows for the Promotional Products industry.

It takes place at the Mandalay Bay Convention Center from January 13-17 and each year it has grown bigger and bigger.

We’ve been attending for so many years, we’ve lost count and each year we see the same thing – a lot of stuff.

That’s the point of this Expo, so that’s not necessarily a bad thing. But when you’re walking through row upon row, aisle upon aisle, you start to just glace down the rows. However, when you do that, you start missing some of the exhibitors tucked away, out of eyesight.

Furthermore, we all know that over time, the products begin to blur, your swag bag gets fuller, and you start to miss your comfy bed.

Before we get started on what makes this PPAI Expo so unique, we’ve put together 5 expo tips – enjoy.

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Tags: Benefits for the distributor

New Sales Tactics for 2019

Posted by Kristina Hublar on Jan 1, 2019 12:13:00 PM

Estimated Read Time: 10 Minutes


While on the various Facebook groups, Twitter chats, and blogs, I’ve noticed a few key topics.

  1. Tariffs
  2. Interesting Products
  3. Sales Tips
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Tags: Challenges faced by distributors, Benefits for the distributor, Sales tools for distributors

Don’t Fear the Tariffs

Posted by Kristina Hublar on Dec 11, 2018 1:57:00 PM

Estimated Read Time: 8 Minutes


I was inspired by Dave’s blog – in topic and imagery. The main image of the blog has a reaper, which is rather poignant for his argument.

Despite the perfect symbolism for the blog, I can’t help the Blue Oyster Cult song “Don’t Fear the Reaper” playing in my head each time I look at the photo.

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Tags: Benefits for the end clients, Challenges faced by distributors, Sales tools for distributors, Benefits for the distributor

9 Ways to Prepare for the Holidays

Posted by Kristina Hublar on Nov 27, 2018 8:17:00 AM

Estimated Read Time: 6 Minutes


The holidays quickly turn into a giant to-do list, especially for business professionals. If you ever have to deal with vendors, clients, or other outside connections, you have to work around being off for a few days, deal with company shut-downs, and any other little surprises that come up this time of year.

That’s why I’ve gone ahead and created a holiday prep list. We can all use a helpful list to just check off as we countdown to the holiday break.

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Tags: Benefits for the distributor, Challenges faced by distributors

Tell Us Your Story

Posted by Kristina Hublar on Oct 9, 2018 12:08:00 PM

Estimated Read Time: 3.5 Minutes


Storytelling might have changed through the years, but it certainly is not dead. Every person, brand, and product has a story behind it. Whether it’s about a group of people starting a company in a garage and growing into a multi-billion dollar company or if it’s an artist inspired by the world around him with an entrepreneurial spirit; every brand has a story to tell.

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Tags: Benefits for the end clients, Benefits for the distributor, Sales tools for distributors

21 Insider Tips

Posted by Dave Miller on Oct 2, 2018 12:11:00 PM

Estimated Read Time: 11.5 Minutes


We can all use some insider tips, right? So I’ve compiled a list that my 30 years here has taught me.

Take my advice. You can thank me later.

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Tags: Challenges faced by distributors, Benefits for the distributor, Benefits for the end clients, Challenges faced by companies

Business Christmas Gifts

Posted by Kristina Hublar on Sep 18, 2018 12:49:00 PM

Estimated Read Time: 8 Minutes


The passage of time seems to speed up once school starts back up. We jump from bathing suits to hanging up Halloween decorations and then we are having family over for Thanksgiving. In between it all, we’re rushing around doing our typical day-today, holiday shopping sprees, and all of the family and friends’ gatherings. During that time, when everyone is so wrapped up and sprinting between social engagements, Christmas pounces.

No one has time for the impending holiday, at yet it’s the holiday we all prepare for and buy, sell, and sell more. It’s one of the most profitable times of the year for a reason.

So, what are you doing for Christmas? Have you talked with your partners, contacts, and clients yet? If not, then you’re already putting yourself at a disadvantage this season. 

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Tags: Benefits for the end clients, Challenges faced by distributors, Benefits for the distributor

Once Upon a Time…

Posted by Dave Miller on Sep 4, 2018 12:05:00 PM

Estimated Read Time: 7 Minutes


…we were a species of storytellers.

 Prior to the development of written language, telling stories was the only way to reflect and pass knowledge and history from generation to generation. Stories were used to explain events and natural occurrences like fire, storms, and thunder. They related myths, legends, and gods in a way that bound people to common beliefs and cultures. Stories, in essence, were much of what made us human.

 And until not so long ago, we were pretty good at telling stories. Bedtime stories, ghost stories, war stories, jokes—all served a purpose to share and connect with other human beings.

 Heck, an endless parade of theme songs from TV shows are introductory stories—The Jeffersons, The Mary Tyler Moore Show, The Flintstones, Cheers, The Addams Family. In fact, think about the first lines in the lyrics for The Brady Bunch, The Beverly Hillbillies, and The Fresh Prince of Bel-Air.

 

“Here's a story, of a lovely lady…”

“Come and listen to my story about a man named Jed…”

“Now this is a story all about how…”

 

 Yep…stories—literally.  I’ll give you a minute to finish singing.

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Tags: Benefits for the end clients, Challenges faced by companies, Benefits for the distributor, Sales tools for distributors

Grow Your Sales This Summer

Posted by Kristina Hublar on Aug 7, 2018 1:03:00 PM

Estimated Read Time: 9 Minutes


The summer tends to be a “dry season” for many distributors. Between your staff’s vacations and your client’s, it feels like orders are stalled during this time.

Why does everyone want to take off right before the flurry of back to school season?

However, there are still a few things that you can do instead of gazing out the window dreaming of the lake or beach.

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Tags: Benefits for the distributor, Challenges faced by distributors, Sales tools for distributors