Bruce Fox Blog

Bad News

Posted by Dave Miller on Feb 20, 2020 2:03:00 PM

Estimated Read Time: 2.5 Minutes


Like most baseball fans, I’m pretty pissed off at the sign-stealing saga that has unfolded over the last 30 or so days. I won’t delve into the abyss of what’s going on and won’t interject my own views on the matter, but suffice it to say there are a lot of people to be angry with—the players, the team, the ownership, the union, the commissioner. Essentially anyone involved in the scheme and its aftermath.

I’m keeping score here at home, and I’m designating it an “E-Everybody.”

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Tags: Bruce Fox

Love the Craftsmanship

Posted by Kristina Hublar on Feb 4, 2020 8:30:00 AM

Estimated Read Time: 3 Minutes


Craftsmanship – although this term meant honor, pride, and unparalleled skill in the days of old, that description and way of life seems to have faded away with the coming of factories and automated systems. When you look around now, you mainly see products made on a production line - barely touched by human hands and rarely given more than a second thought.

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Tags: Benefits for the distributor, Benefits for the end clients, Bruce Fox

Networking Tips for 2020 PPAI Expo – Las Vegas

Posted by Kristina Hublar on Jan 7, 2020 8:04:00 AM

Estimated Read Time: 6.5 Minutes


The PPAI Las Vegas Expo is one of the most anticipated shows of the year. From endless rows of booths to plenty of educational opportunities, this expo tops most industry lists. Despite the multitude of benefits that await you the beginning of the year, it’s also a prime networking experience.

And, as we all know, networking is vital in this industry. That’s why we put together a few networking tips for the expo – enjoy.

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Tags: Sales tools for distributors, Bruce Fox

Material Insight: Foxite

Posted by Kristina Hublar on Nov 26, 2019 8:33:00 AM

Estimated Read Time: 3 Minutes


When it comes to awards, glass, acrylic, wood, metal – and many other substrates – are very familiar to you and your clients.

But have you ever heard of Foxite? Unless you’ve been on our website or following our blogs, you likely haven’t.

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Tags: Sales tools for distributors, Benefits for the distributor, Benefits for the end clients, Bruce Fox

Where Are Government Seals Made?

Posted by Kristina Hublar on Nov 19, 2019 1:54:00 PM

Estimated Read Time: 3 Minutes


When you fly internationally or visit a government building, you may have noticed a government seal. But have you ever wondered where those seals come from? Where they are made?

They are actually made here in New Albany, Indiana at Bruce Fox, Inc.

It has been our honor to supply the U.S. Department of Homeland Security seals and signage for border entry points for the last 17+ years.

From the Department of Homeland Security seals to the podium seal for the President of the United States, we make a wide variety of government seals.

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Tags: Sales tools for distributors, Bruce Fox

Top 3 DYR Website Tools

Posted by Kristina Hublar on Nov 12, 2019 12:56:00 PM

Estimated Read Time: 2 Minutes


DYR launched a new website back in early October. You’ve probably noticed us mentioning it a time or two.

But this time we’re shifting the focus from our fancy-schmancy new website (which you can check out here).

Instead, we’re discussing new tools that will be helpful for you – distributors.

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Tags: Sales tools for distributors, Bruce Fox

When They Want More Than a Glass Award

Posted by Kristina Hublar on Oct 22, 2019 12:10:00 PM

Estimated Read Time: 3 Minutes


When you go into a sales meeting, you likely do one of two things.

1. You have a conversation, ask questions, and listen to your client’s needs. You don’t even take out catalogs or have a bag of promos – you are there to learn the current problems so you can offer personalized solutions. They come to you as the expert and heed your thoughts and advice.

2. You go in with catalogs and bags of promos. Your clients tell you what they need/want, and you go find it for them – sometimes with a better price and turnaround time.

Which one are you?

If you’re the first – bravo. You’re doing exactly what we’ve been saying that custom products need and we want to talk with you.

If you’re the second, then I have a scenario and a follow up question for you…

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Objections posed by distributors, Bruce Fox

We Have an Important Announcement

Posted by Kristina Hublar on Oct 16, 2019 8:00:00 AM

We’ve been hinting at it for a while, but it’s officially here…

Bruce Fox, Inc.’s DYR Solutions has a new website—and it is classy!


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Tags: Bruce Fox

Honor Walls

Posted by Kristina Hublar on Sep 10, 2019 3:13:00 PM

Estimated Read Time: 4 Minutes


 

So, when you think of an honor wall, what do you imagine?

Do you envision universities, hospitals, or churches honoring their donors?

Do you think of Fortune 500 companies showing off their top salespeople?

Do you picture organizations and companies displaying their board members?

All of those are common and highly popular versions of honor walls.

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Tags: Sales tools for distributors, Challenges faced by distributors, Benefits for the end clients, Bruce Fox, Challenges faced by companies

Search Engine Failure

Posted by Kristina Hublar on Aug 20, 2019 12:08:00 PM

Estimated Read Time: 6.5 Minutes


It happens every day: You get a request for a certain promotional product, and quickly tap into ESP, SAGE, and other tools of the promotional products trade.

In highly-specified searches, these resources are extraordinarily helpful, and you can quickly build a flier or create a sell sheet to send to your customer. The task of distributor salesperson as sourcing and order agent has been fulfilled.

This procedure works for all promotional products categories, including recognition awards. General search results for “awards” will yield pages (and pages and pages…) of glass globs in nearly every shape imaginable. Plaques and trophies and awards of all types. A veritable cornucopia of pre-conceived, your-logo-here possibilities.

But what if the mission is not so specific? What if your client is adamant about operating outside the realm of stock awards? What do you do when you can’t source the “it” you’re looking for because “it” is as close as you can get to describing “it”, and “it” makes a lousy search term?

So, what do you do when you suffer search engine failure?

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Bruce Fox