--- title: When Is A Catalog Not A Catalog? description: The Bruce Fox Expression of Brand catalog is actually a portfolio, representing our custom recognition award work in a series of case studies. image: https://info.brucefox.com/hubfs/DumbJoke.jpg --- [![Custom Awards & Branded Displayable Products](https://info.brucefox.com/hubfs/Brucefoxapril2016_Theme/Images/logo-1.png)](http://brucefox.com/) Custom Awards & Branded Displayable Products [Interested in a career at Bruce Fox?](http://brucefox.com/careers) - [Home](http://brucefox.com/) - About - [Who We Are](http://brucefox.com/who-we-are/) - [The Bruce Fox Story](http://brucefox.com/about-2/bruce-fox-story/) - [Did You Know?](http://brucefox.com/about-2/faq/) - [What We Do](http://brucefox.com/why-bruce-fox/what/) - [What We Make](http://brucefox.com/our-capabilities/product-applications/) - [Support Services](http://brucefox.com/our-capabilities/support-services/) - Products - Bruce Fox Custom - [Bruce Fox Portfolio (Interactive)](http://fliphtml5.com/jmiqz/wwnl) - [Bruce Fox Portfolio (PDF)](https://brucefox.com/custom-awards-portfolio/) - DYR Stock Solutions - [2019 DYR Collection](https://dyr.brucefox.com/) - [ESP Product Search](http://mydyr.com/) - [2019 DYR Catalog (PDF)](https://brucefox.com/dyr-catalog-pdf/) - [DYR Catalog (Interactive)](http://online.fliphtml5.com/jmiqz/qmxk/) - [The Drinkwell](https://brucefox.com/new-drinkwell/) - [The Box](https://brucefox.com/box/) - [Signage & Lobby Art](https://brucefox.com/signage-lobby-art/) - Distributor Tools - [Why Bruce Fox? 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Posted by [Dave Miller](https://info.brucefox.com/blog/author/dave-miller) on Jun 28, 2016 8:41:02 AM - [Tweet](https://twitter.com/share) Read Time - 2 Minutes --- ![DumbJoke.jpg](https://info.brucefox.com/hs-fs/hubfs/DumbJoke.jpg?width=294&name=DumbJoke.jpg) The picture has nothing to do with this post, but I really wanted to start with a pun because the headline riddle is like a school dance without beverages.  There is no punch line. So, back to the matter at hand, **when is a catalog not a catalog**?  Multiple choices available; answer below: ### **A. Orange** ### **B. When it’s a portfolio** ### **C. When it’s a ZOOMcatalog** ### **D. Both B. and C.**  ---   ## A. **Orange.** I can’t make rhyme or reason out of orange, so this can’t be the answer. ## B. **When it’s a portfolio.**  Correct!  publication is technically a *portfolio*, not a catalog.  A catalog is a book that includes items for sale.  *Our* book is a collection of case studies that **serve as conversation-starters**.  In an era where we spend as much time talking to ourselves as we do talking with other people, initiating an actual conversation can be liberating and serve to differentiate you. ![blog2-picture-2v1.jpg](https://info.brucefox.com/hs-fs/hubfs/blog2-picture-2v1.jpg?width=320&name=blog2-picture-2v1.jpg) ## C. **When it’s a ZOOMcatalog.**  Correct again! ZOOMcatalog ([https://brucefox.zoomcustom.com/add/catalog-cover?parent=84781](https://brucefox.zoomcustom.com/add/catalog-cover?parent=84781)) is a tool we offer by which a **distributor can add their own logo** in place of ours.  It’s totally free to distributors, and registering with ZOOMcatalog is a breeze.  You can then share it digitally with your customers and prospects. ![blog2-picture-2v3.jpg](https://info.brucefox.com/hs-fs/hubfs/blog2-picture-2v3.jpg?width=320&name=blog2-picture-2v3.jpg) ## D. **Both B. and C.** Pick this one!  The best of both worlds—you can position yourself as a subject-matter expert with a **74-page, agency-styled portfolio** branded in your likeness.  [![Request Our Printed Portfolio](https://no-cache.hubspot.com/cta/default/2055431/33aa1b46-d445-41ff-8808-819979af6aa7.png)](https://cta-redirect.hubspot.com/cta/redirect/2055431/33aa1b46-d445-41ff-8808-819979af6aa7)   --- ***![D Ave.jpg](https://info.brucefox.com/hs-fs/hubfs/Blog_Images/D%20Ave.jpg?width=155&name=D%20Ave.jpg)Dave Miller*** *is VP of Sales & Marketing at **Bruce Fox, Inc.** and a professional writer by virtue of the fact his company is paying him to write this blog.  He has been with Bruce Fox since 1990, which somehow sounds more palatable than 26 years.  He gives away dead batteries, free of charge.  The goal of his blog is to “edu-tain” (educate + entertain) promotional products distributors, with a focus on custom work.  Dave also finds it very awkward to write about himself in the third person.* Tags: [Sales tools for distributors](https://info.brucefox.com/blog/topic/sales-tools-for-distributors) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Sales tools for distributors (114)](https://info.brucefox.com/blog/topic/sales-tools-for-distributors) - [Challenges faced by distributors (66)](https://info.brucefox.com/blog/topic/challenges-faced-by-distributors) - [Benefits for the distributor (64)](https://info.brucefox.com/blog/topic/benefits-for-the-distributor) - [Benefits for the end clients (60)](https://info.brucefox.com/blog/topic/benefits-for-the-end-clients) - [Bruce Fox (34)](https://info.brucefox.com/blog/topic/bruce-fox) - [Challenges faced by companies (20)](https://info.brucefox.com/blog/topic/challenges-faced-by-companies) - [Objections posed by distributors (10)](https://info.brucefox.com/blog/topic/objections-posed-by-distributors) see all - [Home](http://brucefox.com/) - [About](https://brucefox.com/who-we-are/) - [Products](https://brucefox.com/products/) - [Bruce Fox Portfolio](https://brucefox.com/custom-awards-portfolio/) - [Who Needs Recognition?](http://brucefox.com/why-bruce-fox/who/) - [Connect With Us](http://brucefox.com/become-a-distributor/) - [Contact Us](http://brucefox.com/contact-us/) - [Distributor Tools](https://brucefox.com/distributor-tools/) [![Custom Awards & Branded Displayable Products](https://info.brucefox.com/hubfs/Brucefoxapril2016_Theme/Images/logo-secondary.png)](http://brucefox.com/) Custom Awards & Branded Displayable Products Copyright © 2015 Bruce Fox. 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