Bruce Fox Blog

Read Time - 6 Minutes

I am getting dumber every day.

On one hand, my brain is being worn down like a #2 pencil in trig class, a slow and inevitable degeneration as my synapses dry up.  At the same time, the aggregate knowledge of the world around me continues to soar.  The result is a widening gap between what I know (or think I know) and all there is to know, ya know?

To cope with this expanding knowledge gap, I have some choices.  If I need the answer to a question, the solution to a problem, or the information to satisfy a particular curiosity, I there's lots of things I can do.

Read Time - 5 Minutes

I do a fair amount of the grocery shopping for our household, and I pride myself on my ability to navigate my cart like the pilot of an F/A-18 Hornet.  Sure, there’s some collateral damage from time to time, as there is in any theater of war.  But with my shopping list as my nav chart, I glide through unharmed and unfazed.  Most of the time.

Except one time recently.

I was doing my Top Gun thing in the local Meijer store, and the body count was running high.  I was taking no prisoners.  Until I made the mistake of improvising…and leaving my cart (with the list) behind while I quickly fetched something an aisle or two…or three…away.  My side trip fulfilled, I returned to the cart and resumed my singularly-focused, OCD-fueled sortie through the store, body parts flying and mushroom clouds mushrooming.

I covered a few more aisles, exclusively from memory, before I had to refer to my list.  It was at that moment I realized the cart I was piloting was not mine.  Goodness gracious!

Read Time - 6 Minutes

On this date in 1969, Apollo 11’s lunar module—the Eagle—landed in the Sea of Tranquility on the surface of the moon.  Shortly thereafter, Commander Neil Armstrong stepped off the Eagle’s ladder and became the first man on the moon.

Fast-forwarding ahead 47 years, it strikes me that many elements of the Apollo 11 mission run parallel to how we define effective recognition at our company.  Or maybe I’m just a bit of a space wonk.  Either way, just work with me here.

Effective recognition can take you to the moon if you…

Read Time - 3 Minutes

Hey, let’s go to the beach!

Sure, lemme just grab a few things.  Can’t just go to the beach unprepared.  Let’s see…towels, sunglasses, lotion, something to read, phone (can’t escape entirely), iPod.  Chairs and umbrella. Boogie board.  What else?  Cooler!  Beverages, ice…we’ll need to stop off to get some.  Snacks, of course.  Wallet, hat…and a wheel barrow to haul it all out there.

We all have a “Beach List" of essentials that enhance our seaside experience.  But, as a promotional products pro, do you have the same kind of list when it comes to providing awards to your customers?  Are you making the best of the opportunities in custom awards?  Do you know how you can make the experience better for your client and the award recipients? 

Don’t feel bad if you don’t know the answers—your customer probably doesn’t know either.  But here’s a cheat sheet to help you along.  When you share these ideas, you might get a “I didn’t think of that” or two:

 Read Time - 4 Minutes

With all due respect to Dagwood Bumstead, the premier hero-maker is you.  And all the ingredients are already in your kitchen.

Custom recognition is a great way to serve up a platefull of goodness.  Like any worthy sammitch, a hero is made in multiple layers.  There are many flavors that are blended together to satisfy any appetite.  Done properly, hero-crafting yields a sum greater than the parts.

Here are some things to chew on about custom recognition as I head to the fridge, hoping I still have some dijon mustard:

Read Time - 2 Minutes

The picture has nothing to do with this post, but I really wanted to start with a pun because the headline riddle is like a school dance without beverages.  There is no punch line.

So, back to the matter at hand, when is a catalog not a catalog?  Multiple choices available; answer below:

A. Orange

B. When it’s a portfolio

C. When it’s a ZOOMcatalog

D. Both B. and C. 

Read Time - 4 Minutes

Custom Awards Aren't So Scary

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