Read Time - 7 Minutes
The World Series starts next week, and even though my team was out of it before May 1st, I’ll still be watching in earnest. Why? Because I’m a baseball geek.
I’m one of those that knows why the Dodgers are called the Dodgers. I know there is only one player to play for (and have a hit for) two different teams in two different cities on the same day—and both hits were off of future Hall of Fame pitchers. And I know the oddity that is the player’s uniform depicted above. Why? Because I am a baseball geek.
So much so, in fact, that I’ve coupled our “20 Questions” recognition sales tool to the game and its history—associating the list of 20 pointers to corresponding uniform numbers of players in Major League Baseball history. Why? Because I’m a baseball geek.
If you’ve ever played 20 Questions, you know you can identify nearly anything if you ask the right questions.
Creating an effective recognition program begins with the initial dialog with your client. This phase of the sales process not only initiates a proper course of action for the project, but positions you as a subject matter expert for custom recognition awards. Most importantly, perhaps, is that it creates a forum for the client’s voice.
Center the discussion on the client’s needs, and keep the conversation going. And, like this season’s Cincinnati Reds bullpen, stop pitching!