Bruce Fox Blog

Estimated Read Time: 5 Minutes

Have you met The Box yet? It’s a nice box.

But seriously, this is not a box that you ship things in and then hand over to your cat. The Box is new to our lineup and has quickly become a popular DYR item.

This could be because of its ability to define a brand in a small but professional manner or due to its recognition prowess while taking up minimal desk space.

Estimated Read Time: 3.5 Minutes

Storytelling might have changed through the years, but it certainly is not dead. Every person, brand, and product has a story behind it. Whether it’s about a group of people starting a company in a garage and growing into a multi-billion dollar company or if it’s an artist inspired by the world around him with an entrepreneurial spirit; every brand has a story to tell.

Estimated Read Time: 11.5 Minutes

We can all use some insider tips, right? So I’ve compiled a list that my 30 years here has taught me.

Take my advice. You can thank me later.

Estimated Read Time: 4 Minutes

 Why do you ever need a plaque?

• Giving one to an employee to recognize their years of service or for a job well done?
• As a plaque award or personalized plaque that is given to a special person or group?
• You’re looking for perpetual plaques to hang on a wall, recognizing and memorializing people?
• Do you need custom plaques that could be given out as a special gift to event-goers, maybe as a commemorative plaque?
• Or are you searching for professional signage, environmental branding, or branded artwork?

Estimated Read Time: 8 Minutes

The passage of time seems to speed up once school starts back up. We jump from bathing suits to hanging up Halloween decorations and then we are having family over for Thanksgiving. In between it all, we’re rushing around doing our typical day-today, holiday shopping sprees, and all of the family and friends’ gatherings. During that time, when everyone is so wrapped up and sprinting between social engagements, Christmas pounces.

No one has time for the impending holiday, at yet it’s the holiday we all prepare for and buy, sell, and sell more. It’s one of the most profitable times of the year for a reason.

So, what are you doing for Christmas? Have you talked with your partners, contacts, and clients yet? If not, then you’re already putting yourself at a disadvantage this season. 

Estimated Read Time: 6 Minutes

September is a time of remembrance, honor, and reverence. Between September 11^th and Veterans Day now upon us, we heard two questions more frequently. 

How do we honor those who have been lost?

How do we honor military and emergency service personnel?

Since we often work with the US Government and other military, emergency, and veteran organizations, we understand the sincerity and importance of these questions.

Estimated Read Time: 7 Minutes

…we were a species of storytellers.

 Prior to the development of written language, telling stories was the only way to reflect and pass knowledge and history from generation to generation. Stories were used to explain events and natural occurrences like fire, storms, and thunder. They related myths, legends, and gods in a way that bound people to common beliefs and cultures. Stories, in essence, were much of what made us human.

 And until not so long ago, we were pretty good at telling stories. Bedtime stories, ghost stories, war stories, jokes—all served a purpose to share and connect with other human beings.

 Heck, an endless parade of theme songs from TV shows are introductory stories—The Jeffersons, The Mary Tyler Moore Show, The Flintstones, Cheers, The Addams Family. In fact, think about the first lines in the lyrics for The Brady Bunch, The Beverly Hillbillies, and The Fresh Prince of Bel-Air.

“Here's a story, of a lovely lady…”

“Come and listen to my story about a man named Jed…”

“Now this is a story all about how…”

 Yep…stories—literally.  I’ll give you a minute to finish singing.

Estimated Read Time: 20 Minutes

Your branding defines who you are – it states your mission, your name, your unique image, and who you are through all of your touchpoints. Branding also is to establish a consistent theme, voice, and standard throughout the company and various channels. However, at the end of the day, company branding is to establish a significant and differentiated presence in the market that attracts and retains loyal customers and employees.

It doesn’t matter if you are a Fortune 500 company or a small business. Nor does it matter the industry you are in - branding is vital for your business. You may be a B2B focusing on excellent customer service and cost-effective products or you may be a B2C that specializes in a quality product and upscale atmosphere; however, no matter the mission statement, your branding sets the stage for people’s expectations.

Your brand is how the public, your clients, and even your employees, perceive your business. So, your business’ branding should never be neglected.

Estimated Read Time: 6 Minutes

Alright, this may be a simple question but, to some, it’s a trick question and answer.

Stand-off plaques are both - they are perfect for signage and recognition.

But how can a product have multiple applications, you may ask? That’s based on our creativity and your needs.

Besides, what is a plaque? It’s basically a piece that hangs on the wall, with something inscribed or decorated on it, right? So why can’t we utilize a plaque for professional, customized signage or award?

I’ll go over the applications for stand-off plaques and then you’ll understand that this product has rather flexible capabilities.

Estimated Read Time: 18 Minutes

Sales, production, management, and customer service – those 4 are some of the most important factors of a company.

We all know that these can grow or destroy a company. But did you notice an underlying factor? Your people – your people define your company. They are your lifeblood – they interact with your customers, they set the pace of how efficient and profitable you are, they are your brand ambassadors, they define your quality and overall product, and so much more – your employees are your company.