---
title: Bruce Fox Blog | Sales tools for distributors (11)
description: "Sales tools for distributors | Get insights, tips, ideas, & more \"edu-tainment\" by reading our blog here... (11)"
---

[![Custom Awards & Branded Displayable Products](https://info.brucefox.com/hubfs/Brucefoxapril2016_Theme/Images/logo-1.png)](http://brucefox.com/)

Custom Awards & Branded Displayable Products

[Interested in a career at Bruce Fox?](http://brucefox.com/careers)

- [Home](http://brucefox.com/)
- About 
    - [Who We Are](http://brucefox.com/who-we-are/)
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    - [Did You Know?](http://brucefox.com/about-2/faq/)
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    - DYR Stock Solutions 
          - [2019 DYR Collection](https://dyr.brucefox.com/)
          - [ESP Product Search](http://mydyr.com/)
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- Distributor Tools 
    - [Why Bruce Fox? (Video)](https://brucefox.com/bruce-fox-trailer/)
    - [Who Needs Recognition?](https://brucefox.com/who-needs-recognition/)
    - [What To Ask Your Client](https://brucefox.com/ask-your-client/)
    - [When Is An Award Effective?](https://brucefox.com/custom-award-effective/)
    - [Where Are The Opportunities?](https://brucefox.com/opportunities-for-custom-awards/)
    - [Why Sell Custom Awards?](http://brucefox.com/why-bruce-fox/why/)
    - [Action Request Form](https://brucefox.com/action-request-form/)
    - How Are Awards Used? 
          - [How Custom Awards And Displayable Products Are Used Slideshare](https://brucefox.com/how-custom-awards-and-displayable-products-are-used/)
          - [Product Application Flyers](https://brucefox.com/product-application-flyers/)
- Getting Started 
    - [Contact Us](http://brucefox.com/contact-us/)
    - [Questions For You](https://brucefox.com/custom-awards-solutions/)
    - [Become a Bruce Fox Distributor](https://brucefox.com/become-a-distributor/)
    - [Current Job Openings](https://brucefox.com/career-opportunities/)
    - [The Fine Print](https://brucefox.com/fine-print/)

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# Bruce Fox Blog

## [DYK DYR?](https://info.brucefox.com/blog/dyk-dyr)

 Posted by [Kristina Hublar](https://info.brucefox.com/blog/author/kristina-hublar) on Jan 23, 2018 8:54:00 AM

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[![DYK DYR](https://info.brucefox.com/hubfs/Blog_Images/DYK%20DYR/5.png)](https://info.brucefox.com/blog/dyk-dyr)

Estimated Read Time: 5 minutes

---

 

Do you know DYR? Bruce Fox is well known for its custom awards, recognition, and [other custom items](https://brucefox.com/what-we-make/), but have you heard about our DYR product line?

When you stop by our [website](http://brucefox.com), you will see right on the homepage that there are two sections: Custom Work and Logo & Go. The custom work is, obviously, the highly custom and unique pieces that we create from scratch.

Then, the Logo and Go option takes you to our [Design Your Recognition (DYR) site](http://dyr.brucefox.com). Here you will find a product line that has more “stock” options that tend to be more budget and timeline conscious.

[Read More](https://info.brucefox.com/blog/dyk-dyr)

 0 Comments [Click here to read/write comments](https://info.brucefox.com/blog/dyk-dyr#comments-listing)

 Tags: [Sales tools for distributors](https://info.brucefox.com/blog/topic/sales-tools-for-distributors)

## [Onboarding 101: A Guide to Starting an Onboarding Program](https://info.brucefox.com/blog/onboarding-guide-starting-onboarding-program)

 Posted by [Kristina Hublar](https://info.brucefox.com/blog/author/kristina-hublar) on Jan 16, 2018 7:21:00 AM

- [Tweet](https://twitter.com/share)

[![Portrait of a smiling woman with an afro at the computer in bright glass office.jpeg](https://info.brucefox.com/hubfs/Stock%20images/Portrait%20of%20a%20smiling%20woman%20with%20an%20afro%20at%20the%20computer%20in%20bright%20glass%20office.jpeg)](https://info.brucefox.com/blog/onboarding-guide-starting-onboarding-program)

Estimated read time: 8 minutes

---

Onboarding is a hot button topic right now, along with employee engagement and retention.

Why is that?

Simple, employees are expensive. Yes, they are the driving force of your company and the soul of what you do, but they are also one of the most expensive investments. The time and money you pour into one employee adds up, so you want to keep them for as long as possible – ROI, right?

[Read More](https://info.brucefox.com/blog/onboarding-guide-starting-onboarding-program)

 0 Comments [Click here to read/write comments](https://info.brucefox.com/blog/onboarding-guide-starting-onboarding-program#comments-listing)

 Tags: [Sales tools for distributors](https://info.brucefox.com/blog/topic/sales-tools-for-distributors)

## [You Can’t Have an Awards Banquet Without Awards](https://info.brucefox.com/blog/you-cant-have-awards-banquet-without-awards)

 Posted by [Kristina Hublar](https://info.brucefox.com/blog/author/kristina-hublar) on Jan 9, 2018 7:58:00 AM

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[![You Can’t Have an Awards Banquet Without Awards](https://info.brucefox.com/hubfs/Stock%20images/business%20team%20at%20a%20party%20over%20a%20white%20background%20-%20focus%20is%20on%20glasses.jpeg)](https://info.brucefox.com/blog/you-cant-have-awards-banquet-without-awards)

Estimated read time: 10 minutes

---

Venue decorated to the nines? Check. Food that is delicious and impressive? Check. Speakers and presentation lineup ready? Check.

Awards that have a “wow factor” to be given out?  Gosh darn it.

[Read More](https://info.brucefox.com/blog/you-cant-have-awards-banquet-without-awards)

 0 Comments [Click here to read/write comments](https://info.brucefox.com/blog/you-cant-have-awards-banquet-without-awards#comments-listing)

 Tags: [Sales tools for distributors](https://info.brucefox.com/blog/topic/sales-tools-for-distributors)

## [New Year, New Sales Tactics](https://info.brucefox.com/blog/new-year-new-sales-tactics)

 Posted by [Kristina Hublar](https://info.brucefox.com/blog/author/kristina-hublar) on Jan 2, 2018 8:05:00 AM

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[![New Year, New Sales Tactics](https://info.brucefox.com/hubfs/Stock%20images/1%20Year%20=%20365%20Opportunities%20written%20on%20desert%20road.jpeg)](https://info.brucefox.com/blog/new-year-new-sales-tactics)

Estimated read time: 13 minutes

---

You hear it every year, “What’s your New Year’s resolution?” Then people stammer out something that they want but will only half-heartedly try for. Do you know how much the gym is flooded in January, but yet it goes back to normal just a few months later? Maybe a few people will stick it out and succeed, but the majority of people give up.

So rather than giving you another useless New Year’s resolution and try to inspire you to do something that will never become a habit (which is what is needed to succeed in one of those resolutions), we will give you something to try, to experiment with. Because let’s be honest, that’s what the New Year is about. Trying out new things, keeping what we want and discarding the unpleasant.

[Read More](https://info.brucefox.com/blog/new-year-new-sales-tactics)

 0 Comments [Click here to read/write comments](https://info.brucefox.com/blog/new-year-new-sales-tactics#comments-listing)

 Tags: [Sales tools for distributors](https://info.brucefox.com/blog/topic/sales-tools-for-distributors)

## [How We Know That You Don’t Know What the H\*ll You’re Doing](https://info.brucefox.com/blog/how-we-know-that-you-dont-know-what-youre-doing)

 Posted by [Kristina Hublar](https://info.brucefox.com/blog/author/kristina-hublar) on Dec 12, 2017 8:21:00 AM

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[![How We Know That You Don’t Know What the H*ll You’re Doing | Supplier ADvice to Promo Product Distributor](https://info.brucefox.com/hubfs/Stock%20images/Confused%20boy%20with%20a%20laptop%20computer%20-%20isolated%20over%20a%20white%20background.jpeg)](https://info.brucefox.com/blog/how-we-know-that-you-dont-know-what-youre-doing)

Estimated Read Time:  13 minutes

---

 

In the last 48 hours, we have received countless emails. Everything from the 6 PPAI and ASI promotional emails we get per day to typical spam, while other emails are relevant to current projects or are leads. Then there are the emails that go down a rabbit hole that makes you wish you could be on whatever Lewis Carroll had.

What emails are these? Don’t worry; we can give you examples because we have emails like these metaphorically piling up to our eyeballs.

[Read More](https://info.brucefox.com/blog/how-we-know-that-you-dont-know-what-youre-doing)

 0 Comments [Click here to read/write comments](https://info.brucefox.com/blog/how-we-know-that-you-dont-know-what-youre-doing#comments-listing)

 Tags: [Sales tools for distributors](https://info.brucefox.com/blog/topic/sales-tools-for-distributors), [Challenges faced by distributors](https://info.brucefox.com/blog/topic/challenges-faced-by-distributors)

## [Getting Into the DNA of a Brand](https://info.brucefox.com/blog/getting-into-the-dna)

 Posted by [Kristina Hublar](https://info.brucefox.com/blog/author/kristina-hublar) on Dec 5, 2017 8:00:00 AM

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[![Getting Into the DNA | Promotional products marketing](https://info.brucefox.com/hubfs/Stock%20images/A%20little%20baby%20on%20sheet%20in%20his%20bed%20room.jpeg)](https://info.brucefox.com/blog/getting-into-the-dna)

Estimated Read Time: 7 minutes

---

## True or False: Promotional products are a form of advertisement or marketing.

If you said false, then you have two options.

1. You can click off this article and read something that aligns more with your views.
2. You can read on with an open mind.

[Read More](https://info.brucefox.com/blog/getting-into-the-dna)

 0 Comments [Click here to read/write comments](https://info.brucefox.com/blog/getting-into-the-dna#comments-listing)

 Tags: [Sales tools for distributors](https://info.brucefox.com/blog/topic/sales-tools-for-distributors), [Challenges faced by distributors](https://info.brucefox.com/blog/topic/challenges-faced-by-distributors)

## [7 Promo Product Selling Tips](https://info.brucefox.com/blog/7-promo-product-selling-tips)

 Posted by [Kristina Hublar](https://info.brucefox.com/blog/author/kristina-hublar) on Nov 14, 2017 10:08:00 AM

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[![](https://info.brucefox.com/hubfs/Blog_Images/7%20Promo%20Product%20Selling%20tips/7%20Promo%20Product%20Selling%20Tips.png)](https://info.brucefox.com/blog/7-promo-product-selling-tips)

Estimated read time:  9 minutes

---

How do you approach sales? Do you think if you can sell one product, then you can sell anything?

So if you sell apples, then do you believe you can sell oranges, bananas, and pumpkins the same way? All you have to do is throw everything in a catalog and say, “Here you go,” with a little bit of background knowledge and pull out your famous “salesperson” persona?

If that’s how you approach sales, and want to continue doing so, then stop reading. Walk away and stay in your bubble… far, far away from here.

[Read More](https://info.brucefox.com/blog/7-promo-product-selling-tips)

 0 Comments [Click here to read/write comments](https://info.brucefox.com/blog/7-promo-product-selling-tips#comments-listing)

 Tags: [Sales tools for distributors](https://info.brucefox.com/blog/topic/sales-tools-for-distributors)

## [2 Skills Every Promotional Product Professional Needs to be More Successful](https://info.brucefox.com/blog/2-skills-every-promotional-product-professional-needs-to-be-more-successful)

 Posted by [Arianna Thayer](https://info.brucefox.com/blog/author/arianna-thayer) on Aug 15, 2017 1:08:00 PM

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[![2 skills promo product professionals need](https://info.brucefox.com/hubfs/nine-kopfer-284781%20(1).jpg)](https://info.brucefox.com/blog/2-skills-every-promotional-product-professional-needs-to-be-more-successful)

**Read Time: 3 Minutes**

*Photo by [Nine Köpfer](https://unsplash.com/photos/iPbwEiWkVMQ?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [Unsplash](https://unsplash.com/?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)*

Being a promotional products distributor usually means wearing lots of different hats. Therefore, a lot of skills are required of promotional product professionals in order to have a successful business *and* bank account. Among some of the more obvious ones: perseverance, resourcefulness, and a lot of patience. 

[Read More](https://info.brucefox.com/blog/2-skills-every-promotional-product-professional-needs-to-be-more-successful)

 0 Comments [Click here to read/write comments](https://info.brucefox.com/blog/2-skills-every-promotional-product-professional-needs-to-be-more-successful#comments-listing)

 Tags: [Sales tools for distributors](https://info.brucefox.com/blog/topic/sales-tools-for-distributors), [Benefits for the distributor](https://info.brucefox.com/blog/topic/benefits-for-the-distributor), [Challenges faced by distributors](https://info.brucefox.com/blog/topic/challenges-faced-by-distributors)

## [What This Awful Architect Taught Me About a Huge Problem in the Promo Product Biz](https://info.brucefox.com/blog/architect-taught-me-about-promo-product-biz)

 Posted by [Arianna Thayer](https://info.brucefox.com/blog/author/arianna-thayer) on Jul 13, 2017 1:00:00 PM

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[![Kaden Building.jpg](https://info.brucefox.com/hubfs/Kaden%20Building.jpg)](https://info.brucefox.com/blog/architect-taught-me-about-promo-product-biz)

**Read Time: 6 Minutes**

If you’ve somehow managed to never fall victim to bad design (I don’t believe you) then it’s at least certain you’ve seen it. The example that always comes immediately to mind is an eye sore of a building in nearby Louisville (picture above) called the Kaden Building. Is is perhaps, the ugliest building I’ve ever seen and I involuntarily curl my lip in disgust every time I pass it. Who designed this building? None other than Frank Lloyd Wright.

For anyone that doesn’t know who Frank Lloyd Wright is, it’s worth taking a second to pull him up on [Wikipedia](https://en.wikipedia.org/wiki/Frank_Lloyd_Wright). He’s a famous American architect who designed over 1,000 structures including his most famous, the Fallingwater house. Over 500 of those designs were actually created. And in fact, your town, like mine, might even be the “lucky” home of one of his designs. The thing is, while Frank Lloyd Wright’s designs were inarguably beautiful, they were *crap*.

[Read More](https://info.brucefox.com/blog/architect-taught-me-about-promo-product-biz)

 4 Comments [Click here to read/write comments](https://info.brucefox.com/blog/architect-taught-me-about-promo-product-biz#comments-listing)

 Tags: [Sales tools for distributors](https://info.brucefox.com/blog/topic/sales-tools-for-distributors), [Benefits for the distributor](https://info.brucefox.com/blog/topic/benefits-for-the-distributor), [Challenges faced by distributors](https://info.brucefox.com/blog/topic/challenges-faced-by-distributors), [Benefits for the end clients](https://info.brucefox.com/blog/topic/benefits-for-the-end-clients)

## [7 Product Enhancements Your Awards Customers May Not Know They Want (Originally posted July 13th)](https://info.brucefox.com/blog/7-product-enhancements-your-awards-customers-may-not-know-they-want-0)

 Posted by [Dave Miller](https://info.brucefox.com/blog/author/dave-miller) on Nov 16, 2016 12:00:00 PM

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[![PictureBlog5.jpg](https://info.brucefox.com/hubfs/PictureBlog5.jpg)](https://info.brucefox.com/blog/7-product-enhancements-your-awards-customers-may-not-know-they-want-0)

Hey, let’s go to the beach!

Sure, lemme just grab a few things.  Can’t just go to the beach unprepared.  Let’s see…towels, sunglasses, lotion, something to read, phone (can’t escape *entirely*), iPod and headphones.  Chairs and umbrella.  Football and paddle game.  Boogie board.  What else?  Cooler!  Beverages, ice…we’ll need to stop off to get some.  Snacks, of course.  Wallet, hat…and a wheel barrow to haul it all out there.

We all have “The Beach List”—essentials that enhance our seaside experience.  But, as a promotional products pro, do you have the same kind of list when it comes to providing awards to your customers?  Are you making the best of the opportunity?  Do you know how you can make the experience better for your client and the award recipients?

Don’t feel bad if you don’t know the answers—your customer probably doesn’t know either.  But here’s a cheat sheet to help you along.  When you share these ideas, you might get a “I didn’t think of that” or two:

[Read More](https://info.brucefox.com/blog/7-product-enhancements-your-awards-customers-may-not-know-they-want-0)

 0 Comments [Click here to read/write comments](https://info.brucefox.com/blog/7-product-enhancements-your-awards-customers-may-not-know-they-want-0#comments-listing)

 Tags: [Sales tools for distributors](https://info.brucefox.com/blog/topic/sales-tools-for-distributors), [Benefits for the end clients](https://info.brucefox.com/blog/topic/benefits-for-the-end-clients)

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