Bruce Fox Blog

6 Incentive Gift Ideas

Posted by Kristina Hublar on Jan 30, 2018 7:58:00 AM

Estimated Read Time: 3.5 minutes


 

Incentive gifts, they are useful for increasing employee engagement and retention. Yes, those hot button topics and phrases that have been drilled into your head and you regularly get questioned about. But, isn’t that your bread and butter?

So your portfolio has a wide array of products, from blenders and headphones to handbags and golf balls. When your client names something; you get it for them or find an alternative, which is part of your job, right?

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Tags: Sales tools for distributors

DYK DYR?

Posted by Kristina Hublar on Jan 23, 2018 8:54:00 AM

Estimated Read Time: 5 minutes


 

Do you know DYR? Bruce Fox is well known for its custom awards, recognition, and other custom items, but have you heard about our DYR product line?

When you stop by our website, you will see right on the homepage that there are two sections: Custom Work and Logo & Go. The custom work is, obviously, the highly custom and unique pieces that we create from scratch.

Then, the Logo and Go option takes you to our Design Your Recognition (DYR) site. Here you will find a product line that has more “stock” options that tend to be more budget and timeline conscious.

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Tags: Sales tools for distributors

Onboarding 101: A Guide to Starting an Onboarding Program

Posted by Kristina Hublar on Jan 16, 2018 7:21:00 AM

Estimated read time: 8 minutes


Onboarding is a hot button topic right now, along with employee engagement and retention.

Why is that?

Simple, employees are expensive. Yes, they are the driving force of your company and the soul of what you do, but they are also one of the most expensive investments. The time and money you pour into one employee adds up, so you want to keep them for as long as possible – ROI, right?

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Tags: Sales tools for distributors

You Can’t Have an Awards Banquet Without Awards

Posted by Kristina Hublar on Jan 9, 2018 7:58:00 AM

Estimated read time: 10 minutes


Venue decorated to the nines? Check. Food that is delicious and impressive? Check. Speakers and presentation lineup ready? Check.

Awards that have a “wow factor” to be given out?  Gosh darn it.

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Tags: Sales tools for distributors

New Year, New Sales Tactics

Posted by Kristina Hublar on Jan 2, 2018 8:05:00 AM

Estimated read time: 13 minutes


You hear it every year, “What’s your New Year’s resolution?” Then people stammer out something that they want but will only half-heartedly try for. Do you know how much the gym is flooded in January, but yet it goes back to normal just a few months later? Maybe a few people will stick it out and succeed, but the majority of people give up.

So rather than giving you another useless New Year’s resolution and try to inspire you to do something that will never become a habit (which is what is needed to succeed in one of those resolutions), we will give you something to try, to experiment with. Because let’s be honest, that’s what the New Year is about. Trying out new things, keeping what we want and discarding the unpleasant.

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Tags: Sales tools for distributors

How We Know That You Don’t Know What the H*ll You’re Doing

Posted by Kristina Hublar on Dec 12, 2017 8:21:00 AM

Estimated Read Time:  13 minutes


 

In the last 48 hours, we have received countless emails. Everything from the 6 PPAI and ASI promotional emails we get per day to typical spam, while other emails are relevant to current projects or are leads. Then there are the emails that go down a rabbit hole that makes you wish you could be on whatever Lewis Carroll had.

What emails are these? Don’t worry; we can give you examples because we have emails like these metaphorically piling up to our eyeballs.

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Tags: Sales tools for distributors, Challenges faced by distributors

Getting Into the DNA of a Brand

Posted by Kristina Hublar on Dec 5, 2017 8:00:00 AM

Estimated Read Time: 7 minutes


True or False: Promotional products are a form of advertisement or marketing.

If you said false, then you have two options.

  1. You can click off this article and read something that aligns more with your views.
  2. You can read on with an open mind.
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Tags: Sales tools for distributors, Challenges faced by distributors

7 Promo Product Selling Tips

Posted by Kristina Hublar on Nov 14, 2017 10:08:00 AM

Estimated read time:  9 minutes


How do you approach sales? Do you think if you can sell one product, then you can sell anything?

So if you sell apples, then do you believe you can sell oranges, bananas, and pumpkins the same way? All you have to do is throw everything in a catalog and say, “Here you go,” with a little bit of background knowledge and pull out your famous “salesperson” persona?

If that’s how you approach sales, and want to continue doing so, then stop reading. Walk away and stay in your bubble… far, far away from here.

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Tags: Sales tools for distributors

2 Skills Every Promotional Product Professional Needs to be More Successful

Posted by Arianna Thayer on Aug 15, 2017 1:08:00 PM

Read Time: 3 Minutes

Photo by Nine Köpfer on Unsplash

Being a promotional products distributor usually means wearing lots of different hats. Therefore, a lot of skills are required of promotional product professionals in order to have a successful business and bank account. Among some of the more obvious ones: perseverance, resourcefulness, and a lot of patience.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors

What This Awful Architect Taught Me About a Huge Problem in the Promo Product Biz

Posted by Arianna Thayer on Jul 13, 2017 1:00:00 PM

Read Time: 6 Minutes

If you’ve somehow managed to never fall victim to bad design (I don’t believe you) then it’s at least certain you’ve seen it. The example that always comes immediately to mind is an eye sore of a building in nearby Louisville (picture above) called the Kaden Building. Is is perhaps, the ugliest building I’ve ever seen and I involuntarily curl my lip in disgust every time I pass it. Who designed this building? None other than Frank Lloyd Wright.

For anyone that doesn’t know who Frank Lloyd Wright is, it’s worth taking a second to pull him up on Wikipedia. He’s a famous American architect who designed over 1,000 structures including his most famous, the Fallingwater house. Over 500 of those designs were actually created. And in fact, your town, like mine, might even be the “lucky” home of one of his designs. The thing is, while Frank Lloyd Wright’s designs were inarguably beautiful, they were crap.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Benefits for the end clients