Bruce Fox Blog

Estimated Read Time: 3 Minutes

When you go into a sales meeting, you likely do one of two things.

1. You have a conversation, ask questions, and listen to your client’s needs. You don’t even take out catalogs or have a bag of promos – you are there to learn the current problems so you can offer personalized solutions. They come to you as the expert and heed your thoughts and advice.

2. You go in with catalogs and bags of promos. Your clients tell you what they need/want, and you go find it for them – sometimes with a better price and turnaround time.

Which one are you?

If you’re the first – bravo. You’re doing exactly what we’ve been saying that custom products need and we want to talk with you.

If you’re the second, then I have a scenario and a follow up question for you…

Estimated Read Time: 6 Minutes

Every business event requires planning – from the laid-back lunch meeting to the opulent corporate awards ceremony.

Quick turn-around events usually require minimal planning: just book the meeting space, order lunch, invite attendees, and ensure the room is stocked and ready.

However, once you launch from those minor events or meetings, more intricate and detailed planning is required. So for those events that take more planning, you create a checklist on what you need – venue, catering, décor, and countless other items.

However, where are the awards on that list? Near the bottom, right?

Unfortunately, that’s pretty typical. But let me ask you this – what is the event for? If you have awards, then that’s likely the focus of the night.

So why would you want to leave the awards until the last minute, meaning that you will have a rush job and stuck with whatever you can get? Or worse.

That’s a nightmare for any event planner.

Thus, here are some tips to help avoid disaster and create an experience that will leave everyone delighted.

Estimated Read Time: 2 Minutes

When you think of an award, you typically think of glass or crystal awards, right?

Don’t worry, you’re not alone.

They’re sleek, elegant, and typically easy to sell – everyone knows and understands glass awards.

But did you know that Bruce Fox’s DYR line offers glass and crystal awards?

Estimated Read Time: 6.5 Minutes

It happens every day: You get a request for a certain promotional product, and quickly tap into ESP, SAGE, and other tools of the promotional products trade.

In highly-specified searches, these resources are extraordinarily helpful, and you can quickly build a flier or create a sell sheet to send to your customer. The task of distributor salesperson as sourcing and order agent has been fulfilled.

This procedure works for all promotional products categories, including recognition awards. General search results for “awards” will yield pages (and pages and pages…) of glass globs in nearly every shape imaginable. Plaques and trophies and awards of all types. A veritable cornucopia of pre-conceived, your-logo-here possibilities.

But what if the mission is not so specific? What if your client is adamant about operating outside the realm of stock awards? What do you do when you can’t source the “it” you’re looking for because “it” is as close as you can get to describing “it”, and “it” makes a lousy search term?

So, what do you do when you suffer search engine failure?

Estimated Read Time: 3 Minutes

I know it sounds counter-intuitive. A supplier should want a distributor to sell, right?

Not in this case.

We want you to stop selling.

Instead, we want you to…

• Think
• Ask questions
• Have a real conversation

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Last, but not least, on our DYR products blog tour are our Classic Solutions.

1. FULL-COLOR PLAQUES
2. STAND-OFF PLAQUES
3. VALUE PLAQUES
4. GALLERY PLAQUES
5. DIAMOND ACRYLICS
6. CERTIFICATE HOLDERS
7. SIGNAGE
8. FRAMED AWARDS
9. PERPETUAL PLAQUES
10. CLASSIC SOLUTIONS – Today’s feature

Estimated Read Time: 3 Minutes

Framed Awards – the next on our blog series list.

1. FULL-COLOR PLAQUES
2. STAND-OFF PLAQUES
3. VALUE PLAQUES
4. GALLERY PLAQUES
5. DIAMOND ACRYLICS
6. CERTIFICATE HOLDERS
7. SIGNAGE
8. FRAMED AWARDS – Today’s feature
9. PERPETUAL PLAQUES – July 30
10. CLASSIC SOLUTIONS – August 1

Estimated Read Time: 3 Minutes

What’s next on our Bruce Fox DYR blog series? Signage!

1. FULL-COLOR PLAQUES
2. STAND-OFF PLAQUES
3. VALUE PLAQUES
4. GALLERY PLAQUES
5. DIAMOND PLAQUES
6. CERTIFICATE HOLDERS
7. SIGNAGE – Today’s feature
8. FRAMED AWARDS – July 25
9. PERPETUAL PLAQUES – July 30
10. CLASSIC SOLUTIONS – August 1

Estimated Read Time: 3 Minutes

Have you heard of Bruce Fox’s DYR line?

DYR means Design Your Recognition. That’s great, but what does that mean?

DYR is our collection of stock products that feature totally customizable designs. Guide the design with logos, colors, wording, and other graphic elements to make the DYR product perfect for your customer. With your direction, our graphic design team will fill the blank canvas with ideas for you.

The best part? Because DYR is our stock line, it means value pricing, quick turnaround times, and low minimums.

Estimated Read Time: 3 Minutes

Do you know our DYR Collection lineup? We are offering a series of articles outlining a wide range of our DYR line, including:

1. FULL-COLOR PLAQUES
2. STAND-OFF PLAQUES
3. VALUE PLAQUES
4. GALLERY PLAQUES – Today’s feature
5. DIAMOND PLAQUES – July 16
6. CERTIFICATE HOLDERS – July 18
7. SIGNAGE – July 23
8. FRAMED AWARDS – July 25
9. PERPETUAL PLAQUES – July 30
10. CLASSIC SOLUTIONS – August 1