Bruce Fox Blog

Estimated Read Time: 18.5 Minutes

As I delve into my tasks for the day, my alarm goes off for my morning meeting. My boss calls it the Morning Roundup.

I grab my notebook and pen, making my way to the main area with my co-workers. We chat as we wait for the routine meeting to get started.

My boss (the VP of Sales and Marketing and a co-owner of the company) walks up to the front of the room. As he stands in front of the whiteboard, I notice something different from the usual sales figures and numbers on the board.  

The Account Managers’ names are on the side of the board with squares next to them. What are they plotting now?

Estimated Read Time: 6.5 Minutes

It happens every day: You get a request for a certain promotional product, and quickly tap into ESP, SAGE, and other tools of the promotional products trade.

In highly-specified searches, these resources are extraordinarily helpful, and you can quickly build a flier or create a sell sheet to send to your customer. The task of distributor salesperson as sourcing and order agent has been fulfilled.

This procedure works for all promotional products categories, including recognition awards. General search results for “awards” will yield pages (and pages and pages…) of glass globs in nearly every shape imaginable. Plaques and trophies and awards of all types. A veritable cornucopia of pre-conceived, your-logo-here possibilities.

But what if the mission is not so specific? What if your client is adamant about operating outside the realm of stock awards? What do you do when you can’t source the “it” you’re looking for because “it” is as close as you can get to describing “it”, and “it” makes a lousy search term?

So, what do you do when you suffer search engine failure?

Estimated Read Time: 3 Minutes

I know it sounds counter-intuitive. A supplier should want a distributor to sell, right?

Not in this case.

We want you to stop selling.

Instead, we want you to…

• Think
• Ask questions
• Have a real conversation

Estimated Read Time: 7 Minutes

You hear the phrase often enough – “trophy value.”

But what does it mean?

In the promo world, it offers recipients recognition and a long-lasting feeling of appreciation for their hard work and loyalty. According to DCR Strategies, “Much like winning an actual trophy, such as in a sporting event, a trophy value reward serves as a cherished memory that continues well after the life of the reward itself, creating long-lasting satisfaction.”

That makes sense, trophies create a cherished memory. They create a sense of pride when done right. They are a symbol to others of your success and triumph.

Estimated Read Time: 2 Minutes

Last, but not least, on our DYR products blog tour are our Classic Solutions.

1. FULL-COLOR PLAQUES
2. STAND-OFF PLAQUES
3. VALUE PLAQUES
4. GALLERY PLAQUES
5. DIAMOND ACRYLICS
6. CERTIFICATE HOLDERS
7. SIGNAGE
8. FRAMED AWARDS
9. PERPETUAL PLAQUES
10. CLASSIC SOLUTIONS – Today’s feature

Estimated Read Time: 3 Minutes

Framed Awards – the next on our blog series list.

1. FULL-COLOR PLAQUES
2. STAND-OFF PLAQUES
3. VALUE PLAQUES
4. GALLERY PLAQUES
5. DIAMOND ACRYLICS
6. CERTIFICATE HOLDERS
7. SIGNAGE
8. FRAMED AWARDS – Today’s feature
9. PERPETUAL PLAQUES – July 30
10. CLASSIC SOLUTIONS – August 1

Estimated Read Time: 3 Minutes

What’s next on our Bruce Fox DYR blog series? Signage!

1. FULL-COLOR PLAQUES
2. STAND-OFF PLAQUES
3. VALUE PLAQUES
4. GALLERY PLAQUES
5. DIAMOND PLAQUES
6. CERTIFICATE HOLDERS
7. SIGNAGE – Today’s feature
8. FRAMED AWARDS – July 25
9. PERPETUAL PLAQUES – July 30
10. CLASSIC SOLUTIONS – August 1

Estimated Read Time: 3 Minutes

Have you heard of Bruce Fox’s DYR line?

DYR means Design Your Recognition. That’s great, but what does that mean?

DYR is our collection of stock products that feature totally customizable designs. Guide the design with logos, colors, wording, and other graphic elements to make the DYR product perfect for your customer. With your direction, our graphic design team will fill the blank canvas with ideas for you.

The best part? Because DYR is our stock line, it means value pricing, quick turnaround times, and low minimums.

Estimated Read Time: 3 Minutes

Next on our list is… DIAMOND ACRYLICS.

1. FULL-COLOR PLAQUES
2. STAND-OFF PLAQUES
3. VALUE PLAQUES
4. GALLERY PLAQUES
5. DIAMOND PLAQUES – Today’s feature
6. CERTIFICATE HOLDERS – July 18
7. SIGNAGE – July 23
8. FRAMED AWARDS – July 25
9. PERPETUAL PLAQUES – July 30
10. CLASSIC SOLUTIONS – August 1

Estimated Read Time: 3 Minutes

Do you know our DYR Collection lineup? We are offering a series of articles outlining a wide range of our DYR line, including:

1. FULL-COLOR PLAQUES
2. STAND-OFF PLAQUES
3. VALUE PLAQUES
4. GALLERY PLAQUES – Today’s feature
5. DIAMOND PLAQUES – July 16
6. CERTIFICATE HOLDERS – July 18
7. SIGNAGE – July 23
8. FRAMED AWARDS – July 25
9. PERPETUAL PLAQUES – July 30
10. CLASSIC SOLUTIONS – August 1