Bruce Fox Blog

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As a salesperson, you are always on the lookout for the next great sales opportunity.

You have business cards with you wherever you go.

You are constantly looking for innovative products to recommend to your clients and prospects.

You even go to industry events to get the latest trends, tips, and anything else to get ahead.

But how would you feel if there’s an untapped opportunity out there that you’ve been missing?

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You get a good request. It’s a company you’re excited about and now you have a meeting lined up with them.

You go in to the meeting prepared – you’ve already done your research and you’re ready to lend your expertise. You even have a list of questions on the stand-by based on what you’ll hear.

Your meeting went well! You have a pretty good understanding of what they need and both parties are excited about the project.

It’s a hot project and you want to jump on it quick.

You start working on it as fast as you can. You get your vendor lined up, you get all the data together, and you even have virtuals and ball park pricing!

You send it all to your client and now you wait for an answer.

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When you go into a sales meeting, you likely do one of two things.

1. You have a conversation, ask questions, and listen to your client’s needs. You don’t even take out catalogs or have a bag of promos – you are there to learn the current problems so you can offer personalized solutions. They come to you as the expert and heed your thoughts and advice.

2. You go in with catalogs and bags of promos. Your clients tell you what they need/want, and you go find it for them – sometimes with a better price and turnaround time.

Which one are you?

If you’re the first – bravo. You’re doing exactly what we’ve been saying that custom products need and we want to talk with you.

If you’re the second, then I have a scenario and a follow up question for you…

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Your business took countless hours, decisions, and people to make it where it is today. So now that you’ve hit one of the big milestones (and they tend to come faster than you realize), what do you do to celebrate?

Yes, you should do something to mark this special occasion – you, your employees, and your stakeholders deserve to commemorate it.

But what in the world should you do?

Throw a party?

Take your executive team to an exotic location?

Give everyone in the company branded gifts?

There are plenty of options out there, so we’ve put a list of the 9 most popular we’ve seen as a corporate recognition company.

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Whether it’s for the holidays that are seemingly never-ending in the fall/winter or the various other occasions throughout the year, branded greeting cards are perfect for sending a special message.

The benefit of customized printed cards is that your organization can not only tell its story and represent its brand in a unique way, but the message will also be clear in a creative and graphic way.

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Every business event requires planning – from the laid-back lunch meeting to the opulent corporate awards ceremony.

Quick turn-around events usually require minimal planning: just book the meeting space, order lunch, invite attendees, and ensure the room is stocked and ready.

However, once you launch from those minor events or meetings, more intricate and detailed planning is required. So for those events that take more planning, you create a checklist on what you need – venue, catering, décor, and countless other items.

However, where are the awards on that list? Near the bottom, right?

Unfortunately, that’s pretty typical. But let me ask you this – what is the event for? If you have awards, then that’s likely the focus of the night.

So why would you want to leave the awards until the last minute, meaning that you will have a rush job and stuck with whatever you can get? Or worse.

That’s a nightmare for any event planner.

Thus, here are some tips to help avoid disaster and create an experience that will leave everyone delighted.

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When you think of an award, you typically think of glass or crystal awards, right?

Don’t worry, you’re not alone.

They’re sleek, elegant, and typically easy to sell – everyone knows and understands glass awards.

But did you know that Bruce Fox’s DYR line offers glass and crystal awards?

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We’ve all had it happen - the dreaded sales objection.

But they’re a standard part of the job and bound to happen.

That’s why we’ve put together a guide to handling sales objections. You’ve got to respond in a way that alleviates those concerns or uncertainty to allow the deal/project to move forward.

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So, when you think of an honor wall, what do you imagine?

Do you envision universities, hospitals, or churches honoring their donors?

Do you think of Fortune 500 companies showing off their top salespeople?

Do you picture organizations and companies displaying their board members?

All of those are common and highly popular versions of honor walls.

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When building an awards program, it can feel overwhelming. However, you know that having a well planned and effective recognition program increases value, desirability, employee retention, and much more. 

So where do you start when building an effective awards program?

Since every organization is different, we will provide a series of questions to help get a program started, then you can grow and develop your program as needed.

These questions will assist you in defining and refining the program, which will make writing out the framework and overall program plan a breeze.