Bruce Fox Blog

Business Christmas Gifts

Posted by Kristina Hublar on Sep 18, 2018 12:49:00 PM

Estimated Read Time: 8 Minutes


The passage of time seems to speed up once school starts back up. We jump from bathing suits to hanging up Halloween decorations and then we are having family over for Thanksgiving. In between it all, we’re rushing around doing our typical day-today, holiday shopping sprees, and all of the family and friends’ gatherings. During that time, when everyone is so wrapped up and sprinting between social engagements, Christmas pounces.

No one has time for the impending holiday, at yet it’s the holiday we all prepare for and buy, sell, and sell more. It’s one of the most profitable times of the year for a reason.

So, what are you doing for Christmas? Have you talked with your partners, contacts, and clients yet? If not, then you’re already putting yourself at a disadvantage this season. 

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Tags: Benefits for the distributor, Challenges faced by distributors, Benefits for the end clients

Custom Ways to Honor Our Military, Emergency Personnel, and Those Who Have Been Lost

Posted by Kristina Hublar on Sep 11, 2018 4:06:00 PM

Estimated Read Time: 6 Minutes


September is a time of remembrance, honor, and reverence. Between September 11th and Veterans Day now upon us, we heard two questions more frequently. 

How do we honor those who have been lost?

How do we honor military and emergency service personnel?

Since we often work with the US Government and other military, emergency, and veteran organizations, we understand the sincerity and importance of these questions.

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Once Upon a Time…

Posted by Dave Miller on Sep 4, 2018 12:05:00 PM

Estimated Read Time: 7 Minutes


…we were a species of storytellers.

 Prior to the development of written language, telling stories was the only way to reflect and pass knowledge and history from generation to generation. Stories were used to explain events and natural occurrences like fire, storms, and thunder. They related myths, legends, and gods in a way that bound people to common beliefs and cultures. Stories, in essence, were much of what made us human.

 And until not so long ago, we were pretty good at telling stories. Bedtime stories, ghost stories, war stories, jokes—all served a purpose to share and connect with other human beings.

 Heck, an endless parade of theme songs from TV shows are introductory stories—The Jeffersons, The Mary Tyler Moore Show, The Flintstones, Cheers, The Addams Family. In fact, think about the first lines in the lyrics for The Brady Bunch, The Beverly Hillbillies, and The Fresh Prince of Bel-Air.

 

“Here's a story, of a lovely lady…”

“Come and listen to my story about a man named Jed…”

“Now this is a story all about how…”

 

 Yep…stories—literally.  I’ll give you a minute to finish singing.

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Tags: Sales tools for distributors, Benefits for the distributor, Benefits for the end clients, Challenges faced by companies

Business Branding: The Importance and Impact of Company Branding

Posted by Kristina Hublar on Aug 28, 2018 7:53:00 AM

Estimated Read Time: 20 Minutes


Your branding defines who you are – it states your mission, your name, your unique image, and who you are through all of your touchpoints. Branding also is to establish a consistent theme, voice, and standard throughout the company and various channels. However, at the end of the day, company branding is to establish a significant and differentiated presence in the market that attracts and retains loyal customers and employees.

It doesn’t matter if you are a Fortune 500 company or a small business. Nor does it matter the industry you are in - branding is vital for your business. You may be a B2B focusing on excellent customer service and cost-effective products or you may be a B2C that specializes in a quality product and upscale atmosphere; however, no matter the mission statement, your branding sets the stage for people’s expectations.

Your brand is how the public, your clients, and even your employees, perceive your business. So, your business’ branding should never be neglected.

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Tags: Sales tools for distributors, Benefits for the end clients

Business Stand-off Plaques: Signage or Recognition?

Posted by Kristina Hublar on Aug 21, 2018 1:09:00 PM

Estimated Read Time: 6 Minutes


Alright, this may be a simple question but, to some, it’s a trick question and answer.

Stand-off plaques are both - they are perfect for signage and recognition.

But how can a product have multiple applications, you may ask? That’s based on our creativity and your needs.

Besides, what is a plaque? It’s basically a piece that hangs on the wall, with something inscribed or decorated on it, right? So why can’t we utilize a plaque for professional, customized signage or award?

I’ll go over the applications for stand-off plaques and then you’ll understand that this product has rather flexible capabilities.

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Tags: Sales tools for distributors, Objections posed by distributors, Benefits for the end clients

5 Ways to Onboard and Develop New Salespeople

Posted by Kristina Hublar on Aug 14, 2018 8:32:00 AM

Estimated Read Time: 18 Minutes


Sales, production, management, and customer service – those 4 are some of the most important factors of a company.

We all know that these can grow or destroy a company. But did you notice an underlying factor? Your people – your people define your company. They are your lifeblood – they interact with your customers, they set the pace of how efficient and profitable you are, they are your brand ambassadors, they define your quality and overall product, and so much more – your employees are your company.

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Tags: Challenges faced by distributors, Challenges faced by companies

Grow Your Sales This Summer

Posted by Kristina Hublar on Aug 7, 2018 1:03:00 PM

Estimated Read Time: 9 Minutes


The summer tends to be a “dry season” for many distributors. Between your staff’s vacations and your client’s, it feels like orders are stalled during this time.

Why does everyone want to take off right before the flurry of back to school season?

However, there are still a few things that you can do instead of gazing out the window dreaming of the lake or beach.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors

6 Keys to Selling Recognition Gifts

Posted by Kristina Hublar on Jul 31, 2018 7:45:00 AM

Estimated Read Time: 10 Minutes


There are so many stock options out there, you could easily get lost. The chucks of glass alone on SAGE or ESP could keep you busy for hours. Then if you are brave enough to venture out of the heaps of cheap stock options, it quickly turns into a lot of random products that semi-fall under the category of recognition mixed in with awards and other items.

With that being said, it’s good to have choices and options, especially when that fits your budget and other needs. Though, it’s better to have a partner supplier that you trust to be your go-to for awards rather than mindlessly scrolling through glass, acrylic, and etc. for hours.

However, what happens when your client asks for something unique that they’ve never seen before?

What happens when your client asks for something that fits them - their branding, their messaging, and their culture perfectly?

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors

Breaking News:  Dog Pants To Stay Cool!

Posted by Dave Miller on Jul 24, 2018 1:10:00 PM

Estimated Read Time: 4 Minutes

These are undoubtedly the Dog Days of Summer, so called because they occur around the time of the heliacal rising of Sirius (the Dog Star, a.k.a. “Kyon Seirios,” which is Greek for “burning dog”)—usually from July 3 to August 11. So the Dog Days correlate to that not-so-fresh, jalepeno-armpit, Gold Bond-shortage time of the year.  Hmm, and I always thought it was because a dog pants to stay cool. Get it?  Dog pants…

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DYR Stock Plaques: Sublimated Value Plaques

Posted by Kristina Hublar on Jul 17, 2018 1:03:00 PM

Estimated Read Time: 6 Minutes


 

For those who didn’t see our DYK DYR? blog, there is a stark difference between our custom line and our DYR line. Our custom work starts with a blank sheet of paper and a conversation, then we design and build the new idea from scratch, here’s a how-to blog explaining our process.

Our DYR line consists of stock pieces that you can customize a little to your needs.

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Tags: Benefits for the distributor, Benefits for the end clients