Bruce Fox Blog

Traveling with Awards

Posted by Kristina Mobley on May 15, 2018 8:10:00 AM

Estimated Read Time: 4 Minutes


Awards tend to travel. Whether they’re going to a local place basically in your backyard, going to an exotic or central location to be presented, or the point of the trophy is to travel, even internationally. We’ve seen it all. We’ve made it all.

So, with our experience, here are a few tips we’ve put together to be aware of when traveling with awards.

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Tags: Benefits for the distributor, Challenges faced by distributors, Benefits for the end clients

The Perfect Partner

Posted by Kristina Mobley on May 8, 2018 8:11:00 AM

Estimated Read Time: 8 Minutes


I’m getting married soon. The countdown clock is ticking and I try not to hyperventilate every time I think about it. It’s not that I don’t want to get married; it’s just that there is so much to do. Too many moving parts, you could say. 

But despite the insanity of planning a destination wedding, there has been my fiancé through it all. Always willing to pitch in, come up with ideas, and give me a much-needed reality check. It’s nice having a partner through it all, right?

Then, being the workaholic that I am, I realized something. Through all the wedding madness that has consumed my life, there is an analogy somewhere in here, likely in a semi-packed box next to the random changes to make everyone happy and the endless gifts and just “stuff.”

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Tags: Benefits for the distributor, Challenges faced by distributors

Personal & Professional Gift Ideas to Celebrate Accomplishments

Posted by Kristina Mobley on May 1, 2018 8:49:00 AM

Estimated Read Time: 4.5 Minutes


 

Whether it’s the fruition of a project that’s been 3 years in the making or a huge sale that significantly impacted the bottom line, there are plenty of definitions of accomplishments.

However, for those important moments, how do you celebrate? Some companies or organizations will throw a party or give a small present. A great gesture, but don’t you want to be a bit more personal and give something that they can be proud of? Furthermore, don’t you want to increase the likeliness of this happening again? The best way to do that is to give a custom, personal gift that has a direct connection to the accomplishment.

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Tags: Sales tools for distributors

Chili + Walmart = Your Perceived Value

Posted by Dave Miller on Apr 24, 2018 7:51:00 AM

Estimated Read Time: 3.5 Minutes


Okay, so here’s the deal. I won. But then I lost.

A paradoxical twist of fate that somehow conjoined two personal attributes I happen to possess: My chili-cooking prowess, and my steadfast aversion to all things Walmart. (We’ll get into that another time.)

Unlikely association, say you? Pyrrhic victory, say I.

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Tags: Challenges faced by distributors

The Fox Is Secretly Green

Posted by Kristina Mobley on Apr 17, 2018 8:53:00 AM

Estimated Read Time: 3.5 Minutes


No, Bruce Fox is not green with jealously. We’re talking green, as in environmentally friendly. With Earth Day around the corner, it’s the perfect time to give you a behind the scenes look at what Bruce Fox does to do our part.

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Tags: Bruce Fox

The Key to Success: Niche Marketing

Posted by Kristina Mobley on Apr 10, 2018 8:16:00 AM

Estimated Read Time: 4 Minutes


How do you evaluate and target prospective clients? Do you choose willy-nilly or do you have key markets and audiences that you have researched, analyzed, and campaigned for?

Ok, so sometimes you stumble upon clients, but the majority of the time, you work for them, right?

That’s why it is good to be thankful when a prospect does fall in your lap, but it’s best to plan and have a strategy.

On the subject of strategy, one strategy that our 80 years of experience has found successful is niche marketing.  

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Tags: Sales tools for distributors, Benefits for the distributor

Adding a Splash of Color to Awards

Posted by Kristina Mobley on Apr 3, 2018 9:03:00 AM

Estimated Read Time: 2.5 Minutes


Color is vital in this industry.

Whether you want navy and white branded sunglasses or the perfect shade of maroon for pens, color defines our products and industry. The more color choices and options with color, the better, right?

So why isn’t that the case for the awards and plaques segment? I can’t even begin on how many boring plaques or hanging awards that I’ve seen that don’t even bother with such a classic and basic element. Don’t get me wrong, I like the classy black and white look, but at least spice it up every once and a while.

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Tags: Sales tools for distributors, Benefits for the distributor

7 Tips for an Award with the “Wow Factor”

Posted by Kristina Mobley on Mar 27, 2018 2:01:00 PM

Estimated Read Time: 5.5 Minutes


When you picture a successful awards event, what do you see? The room decorated perfectly? Happy chatter as party people mingle around the room? The speaker delivering a rousing speech that inspires the crowd to their feet?

What about the awards?

What about the awards delivering that “wow factor” that turns into the talk of the night?

Who wouldn’t want that? Giving an award that inspires awe, happiness, and excitement, while still being on point with the branding, purpose, and all other requirements.

Sounds like a dream come true, right? It doesn’t have to be just a dream.

That’s why I’ve put together two lists – one to help you get the ROI that only an effective award can bring and the other on how to deliver that “wow factor” that you’ve been dreaming about.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Benefits for the end clients

Say What You Mean With Themed Plaques

Posted by Kristina Mobley on Mar 20, 2018 8:58:00 AM

Estimated Read Time: 5 Minutes


I’m an awkward bird.

Yes, I have some sales experience and have worked with clients for many years; I also have made quite a few presentations and speeches in front on hundreds of people. However, if I haven’t mentally prepared myself, I typically feel off my game. This means my awkward duck self comes out, the dork that thinks to herself, “What the heck did you just say?” after some odd phrase pops out of mouth. Trust me, I know better, but I still do it.

How many of us have done that? We’re taken off guard and say something just odd. Welcome to the world of being human.

Now, let me ask you another question. How often do you forget to clarify something?

You’re talking about a project, going over important details or changes and then they suddenly stop you, asking what in the world you are talking about. Oh yea, you know what you’re talking about because you’ve been thinking about it for the past hour but they haven’t. They can’t read your mind.

Yep, it happens to the best of us.

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Tags: Sales tools for distributors, Challenges faced by distributors, Benefits for the end clients

11 Signs That Your Customers Are Looking for Custom

Posted by Kristina Mobley on Mar 13, 2018 2:03:00 PM

Estimated Read Time: 7.5 minutes


There’s no secret code passed by ships late in the night or notes hidden behind a statue in an old city. It doesn’t take a spy or some intelligence gathering operative to figure out what clients want.

Though, sometimes it feels like it, doesn’t it?

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Tags: Sales tools for distributors