Estimated Read Time: 7 Minutes
I’m on a few lists, groups, and industry exclusive chats where I see questions, answers, and comments about everything from, “Where can I find this pen?” to “What CRM program do you recommend?” Every single question is valid and I love scrolling through and helping where I can. The exchanging of information allows us to quickly fill our needs, grow, have helpful conversations, and gain further knowledge.
Despite the plethora of information, flyers of deals, and the occasional post about a podcast, I have seen little about growing a current client. It’s usually about the next prospect and going for bigger and better.
Yes, growing your pool of prospects and keeping that sales funnel full is essential. You will never hear me say that’s not important. In fact, I wrote some tips a while ago about selling to new prospects.
However, what I’m saying is that there are two pieces of sales that are often neglected. One is upselling, which I addressed in a previous blog.
The other is about growing and cultivating clients that you already have.