Bruce Fox Blog

Estimated Read Time: 3 Minutes

Craftsmanship – although this term meant honor, pride, and unparalleled skill in the days of old, that description and way of life seems to have faded away with the coming of factories and automated systems. When you look around now, you mainly see products made on a production line - barely touched by human hands and rarely given more than a second thought.

Estimated Read Time: 3 Minutes

This year – like any year – is about growing clients and increasing sales. Every Promotional Products Pro is working to add numbers because the more products you push, the bigger your paycheck gets, right? That’s typically the reality of sales.

So, you have two options on how to grow this year:

1. Increase quantity – This means increasing the number of clients or number of products being sold.
2. Increase quality – This means selling a higher quality of products that will increase the ticket price.
   

Estimated Read Time: 2.5 Minutes

When searching for branded products to offer your clients, unique, patented products are a huge plus, right?

Then, meet The Drinkwell by Bruce Fox, Inc. As of 2019, our Drinkwell is a patented product only available here.

But what is the Drinkwell?

Estimated Read Time: 4 Minutes

We started seeing last year that people are wanting experiences more than physical gifts. The “experience generation” even became a common label.

And our prediction is that this is not just a fad that’ll fizzle out anytime soon. No, it will only continue, if not increase.

Estimated Read Time: 6.5 Minutes

The PPAI Las Vegas Expo is one of the most anticipated shows of the year. From endless rows of booths to plenty of educational opportunities, this expo tops most industry lists. Despite the multitude of benefits that await you the beginning of the year, it’s also a prime networking experience.

And, as we all know, networking is vital in this industry. That’s why we put together a few networking tips for the expo – enjoy.

Estimated Read Time: 1.5 Minutes

We all know of point-of-purchase (P-O-P) displays and what they represent, but how many distributors have dipped into this growing segment?

Consumer-facing messaging is part of promotional products industry; however, it’s often overlooked.

Why? Because it’s considered outside the realm of the usual tchotchkes and many consider it too complex to attempt (which is a common misconception similar to custom awards).

Estimated Read Time: 4.5 Minutes

The holidays are here, and I’ve been listening to a variety of holiday music for weeks.

My favorite are the classics, like Bing Crosby, Judy Garland, Frank Sinatra, Ella Fitzgerald, and Dean Martin.

But as I’m on a Bing Crosby playlist, a song popped up that I haven’t heard in a while: Accentuate the Positive.

Estimated Read Time: 2 Minutes

You get a call from one of your clients. One of those that you do regular business with but this time they need some awards for a new employee recognition program they’re creating. Except the awards ceremony is next month.

You look at the calendar and realize that’s only 3.5 weeks away.

That’s where DYR comes in. You don’t need to rush around, struggling to find awards; instead, just go to one place with peace of mind.

Estimated Read Time: 15 Minutes

Your sale is going great. You’ve answered questions, provided samples, and put so much work into this project.

Then the dreaded phase comes up. The one that everyone gets to their dismay– it costs too much.

Estimated Read Time: 5.5 Minutes

What does strategy mean to you?

Is it getting a call asking for you to provide promo ideas for an event and you send over your favorite products for them to review?

Is it discussing with your clients their various options based on the target audience?

Is it consistently sitting down with your clients and they ask for your advice on upcoming events, campaigns, and awards programs?

Strategy means a variety of things to promo professionals, but which one are you?

How many times have you sat down and gotten to know the who, what, when, where, and why of your client’s project?

When was the last time you were strategic about your promotional product or awards program recommendations?