Bruce Fox Blog

2019 PPAI Expo – Las Vegas

Posted by Kristina Hublar on Jan 8, 2019 1:17:14 PM

Estimated Read Time: 6 Minutes


PPAI’s Las Vegas Expo is one of (if not the biggest) tradeshows for the Promotional Products industry.

It takes place at the Mandalay Bay Convention Center from January 13-17 and each year it has grown bigger and bigger.

We’ve been attending for so many years, we’ve lost count and each year we see the same thing – a lot of stuff.

That’s the point of this Expo, so that’s not necessarily a bad thing. But when you’re walking through row upon row, aisle upon aisle, you start to just glace down the rows. However, when you do that, you start missing some of the exhibitors tucked away, out of eyesight.

Furthermore, we all know that over time, the products begin to blur, your swag bag gets fuller, and you start to miss your comfy bed.

Before we get started on what makes this PPAI Expo so unique, we’ve put together 5 expo tips – enjoy.

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Tags: Benefits for the distributor

New Sales Tactics for 2019

Posted by Kristina Hublar on Jan 1, 2019 12:13:00 PM

Estimated Read Time: 10 Minutes


While on the various Facebook groups, Twitter chats, and blogs, I’ve noticed a few key topics.

  1. Tariffs
  2. Interesting Products
  3. Sales Tips
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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors

Picking the Right Present

Posted by Kristina Hublar on Dec 26, 2018 8:12:00 AM

Estimated Read Time: 8 Minutes


The holidays are finally here (and over for some of us).

The eggnog was bought, the halls were decorated, and the endless holiday parties were (mostly) attended.

With all that running around, from setting up your out of office to wrapping up any last-minute projects, I want to take a moment to discuss one of the most thought-about subjects this season – presents.

Yes, you heard me.

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Tags: Sales tools for distributors, Benefits for the end clients, Challenges faced by companies

‘Twas The Night Of The Banquet

Posted by Dave Miller on Dec 24, 2018 4:13:00 PM

Read Time - 3 Minutes

(This blog was originally published on Dec. 14, 2016)




‘Twas the night of the banquet, when all through the room
Not a soul could be found, but they’d be on hand soon.
The tables were dressed in fine linens with care,
In hopes that everyone soon would be there.

The recipients descended all dressed to the nines,
While visions of grandeur danced in their minds.
As the host for the evening, I went over my notes,
Complete with some wit, and a few pithy quotes.

When out in the lobby there arose such a clatter,
I sprang from my chair to see what was the matter.
Away to the foyer I flew like a flash,
To see what was troubling this well thought-out bash. 

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Tags: Challenges faced by distributors

DYR Holiday Specials

Posted by Kristina Hublar on Dec 18, 2018 12:10:00 PM

Estimated Read Time: 5 Minutes


It’s the holidays! So, we decided to get into the holiday spirit by celebrating it our own way (and no, I’m not talking about insights into what Bruce Fox does for the holidays) – I’m talking about giving back to our Distributor partners.

We want to end the year with specials that make you feel special (it’s the holidays, we can be corny).

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Tags: Sales tools for distributors, Benefits for the end clients

Don’t Fear the Tariffs

Posted by Kristina Hublar on Dec 11, 2018 1:57:00 PM

Estimated Read Time: 8 Minutes


I was inspired by Dave’s blog – in topic and imagery. The main image of the blog has a reaper, which is rather poignant for his argument.

Despite the perfect symbolism for the blog, I can’t help the Blue Oyster Cult song “Don’t Fear the Reaper” playing in my head each time I look at the photo.

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Benefits for the end clients

Prospecting for Sales Success

Posted by Kristina Hublar on Dec 4, 2018 12:11:00 PM

Estimated Read Time: 7 Minutes


From scheduling meetings with prospects to following up with clients and suppliers for orders, distributors are swamped. It’s easy to get caught up in the grind and lose sight of some key aspects to prospecting and sales.

Even the Sales 101 tactics that we all (or certainly the majority) agree upon get buried under tasks, meetings, and client communication.

Now, we all know prospecting is a crucial part of your sales funnel. However, it tends to be more than just time-consuming. There is waste –wasting time and energy. Which, time is one of our most limited resources. So wasting time and effort on a prospect that is not worth it is not only a time-suck but is also damaging to you and your company.

So let’s use a rifle bullet to target the prospects you want, rather than using the exhausting shot-gun approach.

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Tags: Sales tools for distributors, Challenges faced by distributors

9 Ways to Prepare for the Holidays

Posted by Kristina Hublar on Nov 27, 2018 8:17:00 AM

Estimated Read Time: 6 Minutes


The holidays quickly turn into a giant to-do list, especially for business professionals. If you ever have to deal with vendors, clients, or other outside connections, you have to work around being off for a few days, deal with company shut-downs, and any other little surprises that come up this time of year.

That’s why I’ve gone ahead and created a holiday prep list. We can all use a helpful list to just check off as we countdown to the holiday break.

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Tags: Benefits for the distributor, Challenges faced by distributors

Thanksgiving – Ways to Show Your Employees You Care

Posted by Kristina Hublar on Nov 20, 2018 1:52:00 PM

Estimated Read Time: 10 Minutes

What does Thanksgiving mean to you? Having too much turkey and pumpkin pie? Spending time with your friends and family? Rushing from house to house, trying to make all the different get-togethers while wondering why you do this to yourself? Or is Thanksgiving just the day before Black Friday?

Thanksgiving means something different for many people; however, it did not start as all of those things. Thanksgiving started as the most basic definition – giving thanks.

Being thankful and celebrating what you have by giving thanks for it.

That’s the definition I want to remind everyone about – be thankful for what you have; whether that’s your friends, your family, your health, a roof over your head, or even your employees. Everyone has something to be thankful for.

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Tags: Sales tools for distributors, Challenges faced by distributors, Benefits for the end clients, Challenges faced by companies

Branded Ornaments: The Perfect Gift For The Holidays

Posted by Kristina Hublar on Nov 13, 2018 1:54:00 PM

Estimated Read Time: 4.5 Minutes


With the holidays comes the onslaught of customers who have ghosted for the past 11 months and what seems to be a mountain of orders from all of your other various clients. At least that’s if you’ve been working on drumming up business, growing your current clients, and building your prospect list all year long.

Getting all of those orders and customers is fantastic, but not so much on your timetable. You only have so many days until the end of the year – here’s a countdown clock if you really want to feel rushed.

Now, if you’ve been reading our blogs, you’ll know that we’ve been avid proponents for getting holiday orders in early. By doing so, you won’t have to fight tight timelines, limited stock, crazy expatiated shipping costs, and other reasons here.

However, November is now upon us and I’m sure you’re frantically searching for products that will please your customer while still having a fast turn-around time. That’s where our DYR line comes in.

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Tags: Sales tools for distributors, Challenges faced by distributors