Bruce Fox Blog

Estimated Read Time: 4.5 Minutes

Online sellers. Low-margin competitors. Global headlines that deeply impact our efforts. Suppliers selling direct. Distributors sourcing direct. Consolidation. Let’s face it, the state of the industry has given us all plenty to think about as we lie awake at night.

While there are many causes and reasons (and excuses) behind these circumstances, there is one common denominator: Our industry’s utter reliance on Chinese goods.

Our relationship with China has been nothing short of codependent. And it is proving to be an unsustainable condition over the long term. Now we are suffering the consequences of that unhealthy relationship.

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Craftsmanship – although this term meant honor, pride, and unparalleled skill in the days of old, that description and way of life seems to have faded away with the coming of factories and automated systems. When you look around now, you mainly see products made on a production line - barely touched by human hands and rarely given more than a second thought.

Estimated Read Time: 3 Minutes

This year – like any year – is about growing clients and increasing sales. Every Promotional Products Pro is working to add numbers because the more products you push, the bigger your paycheck gets, right? That’s typically the reality of sales.

So, you have two options on how to grow this year:

1. Increase quantity – This means increasing the number of clients or number of products being sold.
2. Increase quality – This means selling a higher quality of products that will increase the ticket price.
   

Estimated Read Time: 2.5 Minutes

When searching for branded products to offer your clients, unique, patented products are a huge plus, right?

Then, meet The Drinkwell by Bruce Fox, Inc. As of 2019, our Drinkwell is a patented product only available here.

But what is the Drinkwell?

Estimated Read Time: 4 Minutes

We started seeing last year that people are wanting experiences more than physical gifts. The “experience generation” even became a common label.

And our prediction is that this is not just a fad that’ll fizzle out anytime soon. No, it will only continue, if not increase.

Estimated Read Time: 6.5 Minutes

The PPAI Las Vegas Expo is one of the most anticipated shows of the year. From endless rows of booths to plenty of educational opportunities, this expo tops most industry lists. Despite the multitude of benefits that await you the beginning of the year, it’s also a prime networking experience.

And, as we all know, networking is vital in this industry. That’s why we put together a few networking tips for the expo – enjoy.

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We all know of point-of-purchase (P-O-P) displays and what they represent, but how many distributors have dipped into this growing segment?

Consumer-facing messaging is part of promotional products industry; however, it’s often overlooked.

Why? Because it’s considered outside the realm of the usual tchotchkes and many consider it too complex to attempt (which is a common misconception similar to custom awards).

Estimated Read Time: 4.5 Minutes

The holidays are here, and I’ve been listening to a variety of holiday music for weeks.

My favorite are the classics, like Bing Crosby, Judy Garland, Frank Sinatra, Ella Fitzgerald, and Dean Martin.

But as I’m on a Bing Crosby playlist, a song popped up that I haven’t heard in a while: Accentuate the Positive.

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You get a call from one of your clients. One of those that you do regular business with but this time they need some awards for a new employee recognition program they’re creating. Except the awards ceremony is next month.

You look at the calendar and realize that’s only 3.5 weeks away.

That’s where DYR comes in. You don’t need to rush around, struggling to find awards; instead, just go to one place with peace of mind.

Estimated Read Time: 15 Minutes

Your sale is going great. You’ve answered questions, provided samples, and put so much work into this project.

Then the dreaded phase comes up. The one that everyone gets to their dismay– it costs too much.