Estimated Read Time: 7 Minutes
From scheduling meetings with prospects to following up with clients and suppliers for orders, distributors are swamped. It’s easy to get caught up in the grind and lose sight of some key aspects to prospecting and sales.
Even the Sales 101 tactics that we all (or certainly the majority) agree upon get buried under tasks, meetings, and client communication.
Now, we all know prospecting is a crucial part of your sales funnel. However, it tends to be more than just time-consuming. There is waste –wasting time and energy. Which, time is one of our most limited resources. So wasting time and effort on a prospect that is not worth it is not only a time-suck but is also damaging to you and your company.
So let’s use a rifle bullet to target the prospects you want, rather than using the exhausting shot-gun approach.