Bruce Fox Blog

Honor Walls

Posted by Kristina Hublar on Sep 10, 2019 3:13:00 PM

Estimated Read Time: 4 Minutes


 

So, when you think of an honor wall, what do you imagine?

Do you envision universities, hospitals, or churches honoring their donors?

Do you think of Fortune 500 companies showing off their top salespeople?

Do you picture organizations and companies displaying their board members?

All of those are common and highly popular versions of honor walls.

Read More

Tags: Sales tools for distributors, Challenges faced by distributors, Benefits for the end clients, Bruce Fox, Challenges faced by companies

Questions to Ask Yourself When Developing an Effective Awards Program

Posted by Kristina Hublar on Sep 3, 2019 12:04:00 PM

Estimated Read Time: 9 Minutes

When building an awards program, it can feel overwhelming. However, you know that having a well planned and effective recognition program increases value, desirability, employee retention, and much more

So where do you start when building an effective awards program?

Since every organization is different, we will provide a series of questions to help get a program started, then you can grow and develop your program as needed.

These questions will assist you in defining and refining the program, which will make writing out the framework and overall program plan a breeze.

Read More

Tags: Sales tools for distributors, Challenges faced by distributors, Challenges faced by companies

14 Soft Skills Required for a Great Sales Leader

Posted by Kristina Hublar on Aug 27, 2019 8:05:00 AM

Estimated Read Time: 18.5 Minutes

As I delve into my tasks for the day, my alarm goes off for my morning meeting. My boss calls it the Morning Roundup.

I grab my notebook and pen, making my way to the main area with my co-workers. We chat as we wait for the routine meeting to get started.

My boss (the VP of Sales and Marketing and a co-owner of the company) walks up to the front of the room. As he stands in front of the whiteboard, I notice something different from the usual sales figures and numbers on the board.  

The Account Managers’ names are on the side of the board with squares next to them. What are they plotting now?

Read More

Tags: Sales tools for distributors, Benefits for the end clients

Search Engine Failure

Posted by Kristina Hublar on Aug 20, 2019 12:08:00 PM

Estimated Read Time: 6.5 Minutes


It happens every day: You get a request for a certain promotional product, and quickly tap into ESP, SAGE, and other tools of the promotional products trade.

In highly-specified searches, these resources are extraordinarily helpful, and you can quickly build a flier or create a sell sheet to send to your customer. The task of distributor salesperson as sourcing and order agent has been fulfilled.

This procedure works for all promotional products categories, including recognition awards. General search results for “awards” will yield pages (and pages and pages…) of glass globs in nearly every shape imaginable. Plaques and trophies and awards of all types. A veritable cornucopia of pre-conceived, your-logo-here possibilities.

But what if the mission is not so specific? What if your client is adamant about operating outside the realm of stock awards? What do you do when you can’t source the “it” you’re looking for because “it” is as close as you can get to describing “it”, and “it” makes a lousy search term?

So, what do you do when you suffer search engine failure?

Read More

Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Bruce Fox

Stop Selling

Posted by Kristina Hublar on Aug 13, 2019 2:06:00 PM

Estimated Read Time: 3 Minutes

I know it sounds counter-intuitive. A supplier should want a distributor to sell, right?

Not in this case.

We want you to stop selling.

Instead, we want you to…

  • Think
  • Ask questions
  • Have a real conversation
Read More

Tags: Sales tools for distributors, Benefits for the distributor, Benefits for the end clients, Bruce Fox

Trophy Value

Posted by Kristina Hublar on Aug 6, 2019 1:31:00 PM

Estimated Read Time: 7 Minutes


You hear the phrase often enough – “trophy value.”

But what does it mean?

In the promo world, it offers recipients recognition and a long-lasting feeling of appreciation for their hard work and loyalty. According to DCR Strategies, “Much like winning an actual trophy, such as in a sporting event, a trophy value reward serves as a cherished memory that continues well after the life of the reward itself, creating long-lasting satisfaction.”

That makes sense, trophies create a cherished memory. They create a sense of pride when done right. They are a symbol to others of your success and triumph.

Read More

Tags: Sales tools for distributors, Challenges faced by distributors, Objections posed by distributors, Benefits for the end clients

Do You Know Bruce Fox’s Classic Solutions?

Posted by Kristina Hublar on Aug 1, 2019 2:20:00 PM

Estimated Read Time: 2 Minutes


Last, but not least, on our DYR products blog tour are our Classic Solutions.

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES
  5. DIAMOND ACRYLICS
  6. CERTIFICATE HOLDERS
  7. SIGNAGE
  8. FRAMED AWARDS
  9. PERPETUAL PLAQUES
  10. CLASSIC SOLUTIONS – Today’s feature
Read More

Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox

Do You Know Bruce Fox’s Perpetual Plaques?

Posted by Kristina Hublar on Jul 30, 2019 1:51:00 PM

Estimated Read Time: 2 Minutes


Onto the next on our DYR blog series list – Perpetual Plaques.

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES
  5. DIAMOND ACRYLICS
  6. CERTIFICATE HOLDERS
  7. SIGNAGE
  8. FRAMED AWARDS
  9. PERPETUAL PLAQUES – Today’s feature
  10. CLASSIC SOLUTIONS – August 1

If you’ve been reading along, you know that we’re famous for custom work at Bruce Fox. However, we also offer stock products in our DYR line.

Read More

Do You Know Bruce Fox’s Framed Awards?

Posted by Kristina Hublar on Jul 25, 2019 9:20:00 AM

Estimated Read Time: 3 Minutes


Framed Awards – the next on our blog series list.

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES
  5. DIAMOND ACRYLICS
  6. CERTIFICATE HOLDERS
  7. SIGNAGE
  8. FRAMED AWARDS – Today’s feature
  9. PERPETUAL PLAQUES – July 30
  10. CLASSIC SOLUTIONS – August 1
Read More

Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox

Do You Know Bruce Fox’s DYR Signage?

Posted by Kristina Hublar on Jul 23, 2019 1:00:00 PM

Estimated Read Time: 3 Minutes


What’s next on our Bruce Fox DYR blog series? Signage!

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES
  5. DIAMOND PLAQUES
  6. CERTIFICATE HOLDERS
  7. SIGNAGE – Today’s feature
  8. FRAMED AWARDS – July 25
  9. PERPETUAL PLAQUES – July 30
  10. CLASSIC SOLUTIONS – August 1
Read More

Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox