Bruce Fox Blog

Kristina Hublar

Kristina Hublar is your friendly neighborhood Marketing Specialist at Bruce Fox, Inc., which means she is the person behind the keyboard for the emails, website, social media, and other marketing efforts. In her spare time, you’ll find her bobbing along to music while crafting, spending time with loved ones, or with her nose in a book.

Recent Posts

Search Engine Failure

Posted by Kristina Hublar on Aug 20, 2019 12:08:00 PM

Estimated Read Time: 6.5 Minutes


It happens every day: You get a request for a certain promotional product, and quickly tap into ESP, SAGE, and other tools of the promotional products trade.

In highly-specified searches, these resources are extraordinarily helpful, and you can quickly build a flier or create a sell sheet to send to your customer. The task of distributor salesperson as sourcing and order agent has been fulfilled.

This procedure works for all promotional products categories, including recognition awards. General search results for “awards” will yield pages (and pages and pages…) of glass globs in nearly every shape imaginable. Plaques and trophies and awards of all types. A veritable cornucopia of pre-conceived, your-logo-here possibilities.

But what if the mission is not so specific? What if your client is adamant about operating outside the realm of stock awards? What do you do when you can’t source the “it” you’re looking for because “it” is as close as you can get to describing “it”, and “it” makes a lousy search term?

So, what do you do when you suffer search engine failure?

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Tags: Sales tools for distributors, Benefits for the distributor, Challenges faced by distributors, Bruce Fox

Stop Selling

Posted by Kristina Hublar on Aug 13, 2019 2:06:00 PM

Estimated Read Time: 3 Minutes

I know it sounds counter-intuitive. A supplier should want a distributor to sell, right?

Not in this case.

We want you to stop selling.

Instead, we want you to…

  • Think
  • Ask questions
  • Have a real conversation
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Tags: Sales tools for distributors, Benefits for the distributor, Benefits for the end clients, Bruce Fox

Trophy Value

Posted by Kristina Hublar on Aug 6, 2019 1:31:00 PM

Estimated Read Time: 7 Minutes


You hear the phrase often enough – “trophy value.”

But what does it mean?

In the promo world, it offers recipients recognition and a long-lasting feeling of appreciation for their hard work and loyalty. According to DCR Strategies, “Much like winning an actual trophy, such as in a sporting event, a trophy value reward serves as a cherished memory that continues well after the life of the reward itself, creating long-lasting satisfaction.”

That makes sense, trophies create a cherished memory. They create a sense of pride when done right. They are a symbol to others of your success and triumph.

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Tags: Sales tools for distributors, Challenges faced by distributors, Objections posed by distributors, Benefits for the end clients

Do You Know Bruce Fox’s Classic Solutions?

Posted by Kristina Hublar on Aug 1, 2019 2:20:00 PM

Estimated Read Time: 2 Minutes


Last, but not least, on our DYR products blog tour are our Classic Solutions.

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES
  5. DIAMOND ACRYLICS
  6. CERTIFICATE HOLDERS
  7. SIGNAGE
  8. FRAMED AWARDS
  9. PERPETUAL PLAQUES
  10. CLASSIC SOLUTIONS – Today’s feature
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Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox

Do You Know Bruce Fox’s Perpetual Plaques?

Posted by Kristina Hublar on Jul 30, 2019 1:51:00 PM

Estimated Read Time: 2 Minutes


Onto the next on our DYR blog series list – Perpetual Plaques.

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES
  5. DIAMOND ACRYLICS
  6. CERTIFICATE HOLDERS
  7. SIGNAGE
  8. FRAMED AWARDS
  9. PERPETUAL PLAQUES – Today’s feature
  10. CLASSIC SOLUTIONS – August 1

If you’ve been reading along, you know that we’re famous for custom work at Bruce Fox. However, we also offer stock products in our DYR line.

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Do You Know Bruce Fox’s Framed Awards?

Posted by Kristina Hublar on Jul 25, 2019 9:20:00 AM

Estimated Read Time: 3 Minutes


Framed Awards – the next on our blog series list.

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES
  5. DIAMOND ACRYLICS
  6. CERTIFICATE HOLDERS
  7. SIGNAGE
  8. FRAMED AWARDS – Today’s feature
  9. PERPETUAL PLAQUES – July 30
  10. CLASSIC SOLUTIONS – August 1
Read More

Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox

Do You Know Bruce Fox’s DYR Signage?

Posted by Kristina Hublar on Jul 23, 2019 1:00:00 PM

Estimated Read Time: 3 Minutes


What’s next on our Bruce Fox DYR blog series? Signage!

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES
  5. DIAMOND PLAQUES
  6. CERTIFICATE HOLDERS
  7. SIGNAGE – Today’s feature
  8. FRAMED AWARDS – July 25
  9. PERPETUAL PLAQUES – July 30
  10. CLASSIC SOLUTIONS – August 1
Read More

Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox

Do You Know Bruce Fox’s Certificate Holders?

Posted by Kristina Hublar on Jul 18, 2019 2:22:00 PM

Estimated Read Time: 3 Minutes


Have you heard of Bruce Fox’s DYR line?

DYR means Design Your Recognition. That’s great, but what does that mean?

DYR is our collection of stock products that feature totally customizable designs. Guide the design with logos, colors, wording, and other graphic elements to make the DYR product perfect for your customer. With your direction, our graphic design team will fill the blank canvas with ideas for you.

The best part? Because DYR is our stock line, it means value pricing, quick turnaround times, and low minimums.

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Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox

Do You Know Bruce Fox’s Diamond Acrylics?

Posted by Kristina Hublar on Jul 16, 2019 1:43:00 PM

Estimated Read Time: 3 Minutes


Next on our list is… DIAMOND ACRYLICS.

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES
  5. DIAMOND PLAQUES – Today’s feature
  6. CERTIFICATE HOLDERS – July 18
  7. SIGNAGE – July 23
  8. FRAMED AWARDS – July 25
  9. PERPETUAL PLAQUES – July 30
  10. CLASSIC SOLUTIONS – August 1
Read More

Tags: Sales tools for distributors, Benefits for the end clients, Bruce Fox

Do You Know Bruce Fox’s Gallery Plaques?

Posted by Kristina Hublar on Jul 11, 2019 2:01:00 PM

Estimated Read Time: 3 Minutes


Do you know our DYR Collection lineup? We are offering a series of articles outlining a wide range of our DYR line, including:

  1. FULL-COLOR PLAQUES
  2. STAND-OFF PLAQUES
  3. VALUE PLAQUES
  4. GALLERY PLAQUES – Today’s feature
  5. DIAMOND PLAQUES – July 16
  6. CERTIFICATE HOLDERS – July 18
  7. SIGNAGE – July 23
  8. FRAMED AWARDS – July 25
  9. PERPETUAL PLAQUES – July 30
  10. CLASSIC SOLUTIONS – August 1
Read More

Tags: Sales tools for distributors, Benefits for the distributor, Bruce Fox