Estimated Read Time: 16 Minutes
When you buy products for your employees, how do you decide what to get?
Price? That’s typical but shouldn’t be the sole factor.
Because you like it? What you like might not represent the majority of the recipients.
Because it’s useful? Useful to whom? A retiree most likely won’t need dishware or a blender; they will just give it away, likely to a child or grandchild. My mother would not appreciate some modern tech gift because she wouldn’t know how to use it, but my brother would.
The point is, when was the last time you looked at how your recipients see your gift? Does it mean anything to them? Or does your gift come off as a slap in the face?
That’s a nightmare situation to say the least.