Bruce Fox Blog

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What does strategy mean to you?

Is it getting a call asking for you to provide promo ideas for an event and you send over your favorite products for them to review?

Is it discussing with your clients their various options based on the target audience?

Is it consistently sitting down with your clients and they ask for your advice on upcoming events, campaigns, and awards programs?

Strategy means a variety of things to promo professionals, but which one are you?

How many times have you sat down and gotten to know the who, what, when, where, and why of your client’s project?

When was the last time you were strategic about your promotional product or awards program recommendations?

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When it comes to awards, glass, acrylic, wood, metal – and many other substrates – are very familiar to you and your clients.

But have you ever heard of Foxite? Unless you’ve been on our website or following our blogs, you likely haven’t.

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Your business took countless hours, decisions, and people to make it where it is today. So now that you’ve hit one of the big milestones (and they tend to come faster than you realize), what do you do to celebrate?

Yes, you should do something to mark this special occasion – you, your employees, and your stakeholders deserve to commemorate it.

But what in the world should you do?

Throw a party?

Take your executive team to an exotic location?

Give everyone in the company branded gifts?

There are plenty of options out there, so we’ve put a list of the 9 most popular we’ve seen as a corporate recognition company.

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Whether it’s for the holidays that are seemingly never-ending in the fall/winter or the various other occasions throughout the year, branded greeting cards are perfect for sending a special message.

The benefit of customized printed cards is that your organization can not only tell its story and represent its brand in a unique way, but the message will also be clear in a creative and graphic way.

Estimated Read Time: 6 Minutes

Every business event requires planning – from the laid-back lunch meeting to the opulent corporate awards ceremony.

Quick turn-around events usually require minimal planning: just book the meeting space, order lunch, invite attendees, and ensure the room is stocked and ready.

However, once you launch from those minor events or meetings, more intricate and detailed planning is required. So for those events that take more planning, you create a checklist on what you need – venue, catering, décor, and countless other items.

However, where are the awards on that list? Near the bottom, right?

Unfortunately, that’s pretty typical. But let me ask you this – what is the event for? If you have awards, then that’s likely the focus of the night.

So why would you want to leave the awards until the last minute, meaning that you will have a rush job and stuck with whatever you can get? Or worse.

That’s a nightmare for any event planner.

Thus, here are some tips to help avoid disaster and create an experience that will leave everyone delighted.

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When you think of an award, you typically think of glass or crystal awards, right?

Don’t worry, you’re not alone.

They’re sleek, elegant, and typically easy to sell – everyone knows and understands glass awards.

But did you know that Bruce Fox’s DYR line offers glass and crystal awards?

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So, when you think of an honor wall, what do you imagine?

Do you envision universities, hospitals, or churches honoring their donors?

Do you think of Fortune 500 companies showing off their top salespeople?

Do you picture organizations and companies displaying their board members?

All of those are common and highly popular versions of honor walls.

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As I delve into my tasks for the day, my alarm goes off for my morning meeting. My boss calls it the Morning Roundup.

I grab my notebook and pen, making my way to the main area with my co-workers. We chat as we wait for the routine meeting to get started.

My boss (the VP of Sales and Marketing and a co-owner of the company) walks up to the front of the room. As he stands in front of the whiteboard, I notice something different from the usual sales figures and numbers on the board.  

The Account Managers’ names are on the side of the board with squares next to them. What are they plotting now?

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I know it sounds counter-intuitive. A supplier should want a distributor to sell, right?

Not in this case.

We want you to stop selling.

Instead, we want you to…

• Think
• Ask questions
• Have a real conversation

Estimated Read Time: 7 Minutes

You hear the phrase often enough – “trophy value.”

But what does it mean?

In the promo world, it offers recipients recognition and a long-lasting feeling of appreciation for their hard work and loyalty. According to DCR Strategies, “Much like winning an actual trophy, such as in a sporting event, a trophy value reward serves as a cherished memory that continues well after the life of the reward itself, creating long-lasting satisfaction.”

That makes sense, trophies create a cherished memory. They create a sense of pride when done right. They are a symbol to others of your success and triumph.