Bruce Fox Blog

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What does strategy mean to you?

Is it getting a call asking for you to provide promo ideas for an event and you send over your favorite products for them to review?

Is it discussing with your clients their various options based on the target audience?

Is it consistently sitting down with your clients and they ask for your advice on upcoming events, campaigns, and awards programs?

Strategy means a variety of things to promo professionals, but which one are you?

How many times have you sat down and gotten to know the who, what, when, where, and why of your client’s project?

When was the last time you were strategic about your promotional product or awards program recommendations?

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When it comes to awards, glass, acrylic, wood, metal – and many other substrates – are very familiar to you and your clients.

But have you ever heard of Foxite? Unless you’ve been on our website or following our blogs, you likely haven’t.

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When you fly internationally or visit a government building, you may have noticed a government seal. But have you ever wondered where those seals come from? Where they are made?

They are actually made here in New Albany, Indiana at Bruce Fox, Inc.

It has been our honor to supply the U.S. Department of Homeland Security seals and signage for border entry points for the last 17+ years.

From the Department of Homeland Security seals to the podium seal for the President of the United States, we make a wide variety of government seals.

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DYR launched a new website back in early October. You’ve probably noticed us mentioning it a time or two.

But this time we’re shifting the focus from our fancy-schmancy new website (which you can check out here).

Instead, we’re discussing new tools that will be helpful for you – distributors.

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As a salesperson, you are always on the lookout for the next great sales opportunity.

You have business cards with you wherever you go.

You are constantly looking for innovative products to recommend to your clients and prospects.

You even go to industry events to get the latest trends, tips, and anything else to get ahead.

But how would you feel if there’s an untapped opportunity out there that you’ve been missing?

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You get a good request. It’s a company you’re excited about and now you have a meeting lined up with them.

You go in to the meeting prepared – you’ve already done your research and you’re ready to lend your expertise. You even have a list of questions on the stand-by based on what you’ll hear.

Your meeting went well! You have a pretty good understanding of what they need and both parties are excited about the project.

It’s a hot project and you want to jump on it quick.

You start working on it as fast as you can. You get your vendor lined up, you get all the data together, and you even have virtuals and ball park pricing!

You send it all to your client and now you wait for an answer.

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When you go into a sales meeting, you likely do one of two things.

1. You have a conversation, ask questions, and listen to your client’s needs. You don’t even take out catalogs or have a bag of promos – you are there to learn the current problems so you can offer personalized solutions. They come to you as the expert and heed your thoughts and advice.

2. You go in with catalogs and bags of promos. Your clients tell you what they need/want, and you go find it for them – sometimes with a better price and turnaround time.

Which one are you?

If you’re the first – bravo. You’re doing exactly what we’ve been saying that custom products need and we want to talk with you.

If you’re the second, then I have a scenario and a follow up question for you…

We’ve been hinting at it for a while, but it’s officially here…

Bruce Fox, Inc.’s DYR Solutions has a new website—and it is classy!

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Your business took countless hours, decisions, and people to make it where it is today. So now that you’ve hit one of the big milestones (and they tend to come faster than you realize), what do you do to celebrate?

Yes, you should do something to mark this special occasion – you, your employees, and your stakeholders deserve to commemorate it.

But what in the world should you do?

Throw a party?

Take your executive team to an exotic location?

Give everyone in the company branded gifts?

There are plenty of options out there, so we’ve put a list of the 9 most popular we’ve seen as a corporate recognition company.

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Whether it’s for the holidays that are seemingly never-ending in the fall/winter or the various other occasions throughout the year, branded greeting cards are perfect for sending a special message.

The benefit of customized printed cards is that your organization can not only tell its story and represent its brand in a unique way, but the message will also be clear in a creative and graphic way.